Rosina Márquez Reiter. Mediated Business Interactions. Intercultural Communication Between Speakers of Spanish
Edinburgh: University Press, 2011. 200 pp.

Reviewed by

Marta González-Lloret | University of Hawaii, Manoa

Published online: 15 July 2013

References

Goffman, Erving

1974 Framework Analysis: An Essay on the Organization of Experience. New York: Harpper & Row.

McGovern, Gail, and John Quelch

2005 “Outsourcing Marketing.” Harvard Business Review. Harvard, MA: Harvard Business School Publishing.