Address negotiations in Dutch emails
This chapter presents a qualitative analysis of address forms in a small corpus of Dutch emails/email chains, in particular their strategic use in moving from a more formal, distant relation between correspondents to a more familiar one. In addition to pronominal address forms, it also considers other linguistic features, including salutations and signing off formulae, and style. Adopting a discursive approach, the chapter identifies a number of different strategies in negotiating address, including avoidance of address forms and the use of the plural familiar pronoun jullie as a transitional form between formal and familiar address. The chapter makes an original contribution to the (currently rather limited) research on address in computer-mediated communication (CMC) and comments on the hybridity of email.
Article outline
- 1.Introduction
- 2.Background
- 2.1Address in computer-mediated communication
- 2.2Address in Dutch CMC
- 3.Methodology for data collection and analysis
- 4.Address negotiation strategies
- 4.1Address avoidance
- 4.2V as opening gambit
- 4.3
Jullie and asking permission
- 4.4T as opening gambit
- 4.5Implicit negotiation
- 5.Discussion and conclusion
-
Acknowledgements
-
Notes
-
References
-
Appendix
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