Edited by Nicole Baumgarten and Roel Vismans
[Topics in Address Research 5] 2023
► pp. 92–112
Although address terms have been examined in Chinese and Japanese, few studies have compared the use of address terms between the two languages. This study investigates address terms in Chinese and Japanese in social media communication, focusing on requests between university students. Two sets of data were collected, one from social media and the other from focus groups. The findings revealed both similarities and differences in address terms in the two languages. Neither Chinese nor Japanese participants use address terms frequently in social media requests between peers. When they employ address terms between peers on social media, both groups prefer using first names and nicknames. However, Chinese participants tend to use kinship terms frequently, which are not used by Japanese participants. It is argued that factors such as social distance, pragmatic constraints, language play, preference for positive politeness, globalisation, and new technologies all contribute to the findings here.