Article published in:
Audiovisual Translation: Theoretical and methodological challenges
Edited by Yves Gambier and Sara Ramos Pinto
[Target 28:2] 2016
► pp. 248–260

From Translation Studies and audiovisual translation to media accessibility

Some research trends

| University of Antwerp
| University of Antwerp
| University of Antwerp

Recent developments in Translation Studies and translation practice have not only led to a profusion of approaches, but also to the development of new text forms and translation modes. Media Accessibility, particularly audio description (AD) and subtitling for the deaf and hard-of-hearing (SDH), is an example of such a ‘new’ mode. SDH has been evolving quickly in recent decades and new developments such as interlingual SDH and live subtitling with speech recognition bring it closer to established forms of translation and interpreting. On the one hand, interlingual SDH reintroduces Jakobson’s (1959) ‘translation proper’ while the use of speech recognition has led to the creation of a hybrid form that has affinities with both subtitling and interpreting. Audio description, for its part, cannot even be fitted into Jakobson’s ‘intersemiotic translation’ model since it involves translation from images into words. Research into AD is especially interesting since it rallies methods from adjacent disciplines, much in the same way that Holmes ([1972] 1988) described TS when it was a fledgling discipline. In 2008, Braun set out a research agenda for AD and the wealth of topics and research approaches dealt with in her article illustrate the immense complexity of this field and the work still to be done. Although AD and SDH research have developed at different paces and are concerned with different topics, converging trends do appear. Particularly the role of technology and the concept of multimodality seem to be key issues. This article aims to give an overview of current research trends in both these areas. It illustrates the possibilities of technology-driven research – particularly popular in SDH and live-subtitling research – while at the same time underlining the value of individual, human-driven approaches, which are still the main ‘modus operandi’ in the younger discipline of AD where much basic research is still required.

Keywords: Translation Studies, audiovisual translation, media accessibility, subtitling for the deaf and hard-of-hearing, audio description
Article outline
  • 1.Introduction
  • 2.Subtitling for the deaf and hard-of-hearing
  • 3.Audio Description
  • 4.Concluding remarks
  • Notes
  • References
Published online: 09 August 2016
https://doi.org/10.1075/target.28.2.06rem
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Greco, Gian Maria & Anna Jankowska
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