Bringing corporate dictionary design into accord with corporate image: From words to messages and back again
Cited by (2)
Cited by two other publications
Leroyer, Patrick & Henrik Køhler Simonsen
2023.
‘Using the Right Words’: Rebranding Organizations Through Digital Lexicographic Information Platforms. In
Werbung und PR im digitalen Zeitalter [
Europäische Kulturen in der Wirtschaftskommunikation, 34],
► pp. 307 ff.
![DOI logo](//benjamins.com/logos/doi-logo.svg)
Simonsen, Henrik
2009.
Communication policy, corporate language policy and corporate information portal.
Journal of Communication Management 13:3
► pp. 200 ff.
![DOI logo](//benjamins.com/logos/doi-logo.svg)
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