Het Effect van Het Gebruik van Engels OP Websites Voor Nederlandse Jongeren
The use of English in advertising aimed at non-native speakers of English is claimed to enhance image and text evaluation and to have no negative impact on comprehension. We tested these claims using promotional websites aimed at Dutch youngsters. Dutch secondary school pupils evaluated a completely English and a partly English homepage and completely Dutch versions of these homepages. Each participant evaluated a version with English of one homepage and a completely Dutch version of the other homepage. No significant differences were found between the Dutch and English versions of the homepages regarding image of the product advertised, evaluation of the website, and intention to use the product. The Dutch version either scored better than the English version on text evaluation, or the differences between the versions were not significant. Respondents were better at describing the meaning of Dutch terms than of their English equivalents.
Article language: Dutch
Cited by (3)
Cited by three other publications
Aqeel, Muhammad , Sajid Waqar, Samrina Abdul Majeed & Samia Kiran
2023.
Role of English Language as a Global and Economical Language Around the Globe: A Case of Kachru's Model.
Bulletin of Business and Economics (BBE) 12:4
► pp. 141 ff.
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GERRITSEN, MARINEL, FRANK VAN MEURS, BRIGITTE PLANKEN & HUBERT KORZILIUS
2016.
A reconsideration of the status of English in the Netherlands within the Kachruvian Three Circles model.
World Englishes 35:3
► pp. 457 ff.
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van Meurs, Frank, Hubert Korzilius & Liset Bergevoet
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