Chapter 15
The use of Esperanto words in branding
Article outline
- a.“Esperanto is an international (universal) and neutral language; the use of Esperanto words is to express the idea that everybody should be addressed and feel involved”
- b.“Esperanto as a language aims at equality and understanding between peoples. An Esperanto word is chosen to show commitment to and support for these ideas”
- c.“Esperanto words are chosen as names because they sound nice”
- d.“The meaning of Esperanto words is recognisable”
- e.“Words are not yet trademarked”
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Notes