Adapting Health Communication to Cultural Needs

Optimizing documents in South-African health communication on HIV and AIDS

Editors
| University of South Africa
| Radboud University Nijmegen, The Netherlands
HardboundAvailable
ISBN 9789027232472 | EUR 85.00 | USD 128.00
 
e-Book
ISBN 9789027290106 | EUR 85.00 | USD 128.00
 
The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience’s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.
[Not in series, 140]  2008.  v, 178 pp.
Publishing status: Available
Table of Contents
1. Optimizing health communication in South Africa: An introduction
Hans Hoeken and Piet Swanepoel
1–10
2. Planned development of culturally sensitive health promotion programs: An Intervention Mapping approach
Madelief G.B.C. Bertens, Herman Schaalma, Kay Bartholomew and Bart van den Borne
11–30
3. Creating a climate of safer sex: Making efficacious action plausible
Gary R. Pettey and Richard M. Perloff
31–47
4. The integrative model of behavioral prediction and message-based HIV-prevention
Marco Yzer
49–69
5. Health education in action in Southern Africa: Soul City
Sue Goldstein, Harriete Perlman and Caroline Jane Smith
71–87
6. Promoting VCT among South African students: Are we missing the message?
Piet Swanepoel, Marije Burger, Anne Loohuis and Carel Jansen
89–105
7. Cultural differences in the perceptions of fear and efficacy in South Africa
Carel Jansen, Hans Hoeken, Dineke Ehlers and Frans van der Slik
107–128
8. The effect of language style in message-based HIV preventions
Elvis Saal
129–149
9. Visual health communication: Why and how do literate and low literate South Africans differ in their understanding of visual health messages?
Fons Maes, Karen Foesenek and Hanneke Hoogwegt
151–170
About the authors
171–175
Index
177–178
Subjects

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN004000 – LANGUAGE ARTS & DISCIPLINES / Communication Studies
U.S. Library of Congress Control Number:  2008018019