Part of
Adapting Health Communication to Cultural Needs: Optimizing documents in South-African health communication on HIV and AIDSEdited by Piet Swanepoel and Hans Hoeken
[Not in series 140] 2008
► pp. 71–87
This chapter analyses the development and implementation of the Soul City model – using health communication, self efficacy and behaviour change messaging in mass media edutainment materials – to effect positive behaviour change on three levels: the socio-political, the community and the individual. It also analyses some of the results of this model on southern African communities.