5. Health education in action in Southern Africa: Soul City
Sue Goldstein | University of the Witwatersrand: School of Public Health and Soul City: Institute for Health and Development Communication, South Africa
Harriete Perlman | Soul City: Institute for Health and Development Communication
This chapter analyses the development and implementation of the Soul City model – using health communication, self efficacy and behaviour change messaging in mass media edutainment materials – to effect positive behaviour change on three levels: the socio-political, the community and the individual. It also analyses some of the results of this model on southern African communities.