Cited by

Cited by 2 other publications

Huhmann, Bruce A. & Pia A. Albinsson
2019. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. Journal of Current Issues & Research in Advertising 40:2  pp. 171 ff. DOI logo
van Enschot, Renske & Hans Hoeken
2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1  pp. 25 ff. DOI logo

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