Article published in:
Discourse, of Course: An overview of research in discourse studies
Edited by Jan Renkema
[Not in series 148] 2009
► pp. 67–78

Schemes and tropes in Visual Communication: The case of object grouping in advertisements

Published online: 14 May 2009
https://doi.org/10.1075/z.148.07mae
Cited by

Cited by other publications

Huhmann, Bruce A. & Pia A. Albinsson
2019. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. Journal of Current Issues & Research in Advertising 40:2 ► pp. 171 ff. Crossref logo
van Enschot, Renske & Hans Hoeken
2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1 ► pp. 25 ff. Crossref logo

This list is based on CrossRef data as of 22 september 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.