Schemes and tropes in Visual Communication: The case of object grouping in advertisements

Maes, Fons; Schilperoord, Joost

doi:10.1075/z.148.07mae

Part of

Discourse, of Course: An overview of research in discourse studies
Edited by Jan Renkema
[Not in series 148] 2009
► pp. 67–78

Schemes and tropes in Visual Communication: The case of object grouping in advertisements

Fons Maes

Joost Schilperoord

Published online: 14 May 2009

https://doi.org/10.1075/z.148.07mae

Cited by (2)

Cited by two other publications

Huhmann, Bruce A. & Pia A. Albinsson

2019. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. Journal of Current Issues & Research in Advertising 40:2 ► pp. 171 ff.

van Enschot, Renske & Hans Hoeken

2015. The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials. Journal of Advertising 44:1 ► pp. 25 ff.

This list is based on CrossRef data as of 30 september 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.