Article published in:Colour Studies: A broad spectrum
Edited by Wendy Anderson, Carole P. Biggam, Carole Hough and Christian Kay
[Not in series 191] 2014
► pp. 323–338
Referential meaning in basic and non-basic color terms
The chapter presents a linguistic analysis of the referential meanings in the semasiological structure of basic and non-basic color terms in a specific usage situation such as marketing. Although most linguistic studies share the assumption about the central role of the reference-related aspects in understanding the semantic structure of color words, the methods for accessing and operationalizing this type of meaning remain rather limited. We propose that a usage-based bottom-up analysis of referentially-enriched multimodal data can provide additional possibilities for modeling the semantics of basic and non-basic color terms. The analysis focuses on the referential range of individual color terms as a basis for identifying different types of color terms used in online marketing and discusses the implications for the semantic relations between color terms based on their referential overlap.
Published online: 26 November 2014
Benavente, Robert, Maria Vanrell, and Ramon Baldrich
Berlin, Brent, and Paul Kay
Davies, Ian, and Greville Corbett
Frumkina, Revekka M.
Geeraerts, Dirk, Stefan Grondelaers, and Peter Bakema
MacLaury, Robert E.
Cited by 1 other publications
This list is based on CrossRef data as of 08 september 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.