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Part of
Progress in Colour Studies: Cognition, language and beyond
Edited by Lindsay W. MacDonald, Carole P. Biggam and Galina V. Paramei
[Not in series 217] 2018
► pp. 241–268

Chapter 13
Colour and ideology

The word for red in the Polish press, 1945–1954

| University of Gdańsk, Poland
| University of Wrocław, Poland

The use of the Polish term for red, czerwony, was investigated in the press released in the period 1945–1954. The data have been extracted from ChronoPress: Chronologiczny Korpus Polskich Tekstów Prasowych (1945–1954), a corpus of Polish newspapers and magazines. At the time of writing this chapter, the number of occurrences of czerwony (and related words) in the corpus amounts to 3,688. The uses of czerwony are examined in the historical context of the new political system, Communism, introduced into Poland after World War II. Our analysis reveals that ideologized czerwony dominates in ChronoPress texts.

Keywords: Communism, ideology, Polish press, red
Article outline
  • 1.Introduction
  • 2.Meanings of czerwony, its prototypical references and associations
  • 3. ChronoPress : Chronologiczny Korpus Polskich Tekstów Prasowych (1945–1954)
  • 4.The use of czerwony in ChronoPress texts
    • 4.1Ideological versus non-ideological uses of czerwony : Statistics
    • 4.2Ideologized red
      • 4.2.1Ideologized czerwony in names and titles
      • 4.2.2Collocations: Objects described by ideologized czerwony
      • 4.2.3Figurative uses of ideologized czerwony
    • 4.3Non-ideological uses of czerwony and related words
      • 4.3.1Classes of objects described by czerwony
      • 4.3.2Fixed phrases
  • 5.The use of czerwony in the Polish press of 2010
    • 5.1Statistical data
    • 5.2Use of czerwony in names and titles
    • 5.3Classes of objects described by czerwony
    • 5.4Figurative uses of czerwony
  • 6.Conclusions
  • Notes
  • References
Published online: 26 November 2018
DOI logo
https://doi.org/10.1075/z.217.13sta
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