Part of
The Cultural Context in Business CommunicationEdited by Susanne Niemeier, Charles P. Campbell and René Dirven †
[Not in series 87] 1998
► pp. 31–
Edited by Susanne Niemeier, Charles P. Campbell and René Dirven †
[Not in series 87] 1998
► pp. 31–
Rhetorical ethos
A bridge between high-context and low-context cultures?
Cited by
Cited by 21 other publications
Amant, Kirk St.
2002. Integrating Intercultural Online Learning Experiences into the Computer Classroom. Technical Communication Quarterly 11:3 ► pp. 289 ff. 
2009. International Digital Studies Approach for Examining International Online Interactions. In Encyclopedia of Information Science and Technology, Second Edition, ► pp. 2159 ff.
2016. Introduction to the special issue: Cultural considerations for communication design. Communication Design Quarterly 4:1 ► pp. 6 ff.
2019. Ethos Prototypes: The Intersection of Rhetoric, Cognition, and Communicating Health Policy Internationally. World Medical & Health Policy 11:4 ► pp. 464 ff.
Bjørge, Anne Kari
2007. Power distance in English lingua franca email communication. International Journal of Applied Linguistics 17:1 ► pp. 60 ff.
Cardon, Peter W.
2008. A Critique of Hall's Contexting Model. Journal of Business and Technical Communication 22:4 ► pp. 399 ff.
Horn, Stanley
2019. World Englishes and Global Commerce. In The Handbook of World Englishes, ► pp. 635 ff.
Kankaanranta, Anne
2006. “Hej Seppo, Could You pls Comment on This!”—Internal Email Communication in Lingua Franca English in a Multinational Company. Business Communication Quarterly 69:2 ► pp. 216 ff.
Kankaanranta, Anne & Leena Louhiala-Salminen
2007. Business Communication in BELF. Business Communication Quarterly 70:1 ► pp. 55 ff.
Li, Shuwen
2015. 2015 IEEE International Professional Communication Conference (IPCC), ► pp. 1 ff.
Louhiala-Salminen, Leena
2007. Distinguished Publication on Business Communication. Business Communication Quarterly 70:2 ► pp. 251 ff.
Okulska, Urszula
2022. Discourse approaches to the study of dialogue and culture(s). Language and Dialogue 12:2 ► pp. 169 ff.
TRÉGUER-FELTEN, GENEVIÈVE
2010. Un même code éthique: deux univers de travail différents. Journal of French Language Studies 20:1 ► pp. 61 ff.
Ulijn, J.M. & C.P. Campbell
2001. Technical innovation and global business communication: an introduction. IEEE Transactions on Professional Communication 44:2 ► pp. 77 ff.
Wang, Junhua
2010. Convergence in the Rhetorical Pattern of Directness and Indirectness in Chinese and U.S. Business Letters. Journal of Business and Technical Communication 24:1 ► pp. 91 ff.
Wang, Junhua & Pinfan Zhu
2011. Linking Contextual Factors with Rhetorical Pattern Shift: Direct and Indirect Strategies Recommended in English Business Communication Textbooks in China. Journal of Technical Writing and Communication 41:1 ► pp. 83 ff.
Yli-Jokipii, H.
2001. The local and the global: an exploration into the Finnish and English Websites of a Finnish company. IEEE Transactions on Professional Communication 44:2 ► pp. 104 ff.
Yunxia, Zhu
2000. Building Knowledge Structures in Teaching Cross-cultural Sales Genres. Business Communication Quarterly 63:4 ► pp. 49 ff.
Yunxia, Zhu & Herbert W. Hildebrandt
2003. Greek and Chinese classical rhetoric: the root of cultural differences in business and marekting communication. Asia Pacific Journal of Marketing and Logistics 15:1/2 ► pp. 89 ff.
Zhang, Yuejiao
2017. Assessing Attitudes Toward Content and Design in Alibaba’s Dry Goods Business Infographics. Journal of Business and Technical Communication 31:1 ► pp. 30 ff.
Zhu, Yunxia, Laikun Ma & Ruochen Jiang
2019. A cross-cultural study of English and Chinese online platform reviews: A genre-based view. Discourse & Communication 13:3 ► pp. 342 ff.
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