Signs, Dialogue and Ideology

Augusto Ponzio | University of Bari
Translated, edited and with contributions by
Susan Petrilli | University of Bari
ISBN 9789027224217 (Eur) | EUR 90.00
ISBN 9781556191794 (USA) | USD 135.00
ISBN 9789027276933 | EUR 90.00 | USD 135.00
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Signs, Dialogue and Ideology illustrates and critically examines — both historically and theoretically — the current state of semiotic discourse from Peirce to Bakhtin, through Saussure, Levinas, Schaff and Rossi-Landi to modern semioticians such as Umberto Eco. Ponzio is in search of a method to construct an appropriate language to talk about signs and ideology in this “end of ideology” era. Ponzio aims at an orientation in semiotics based on dialogism and interpretation by calling attention to the widespread transition from the semiotics of decodification to the semiotics of interpretations of signs which are not constrained by the dominant process of social reproduction. To this end the author draws on the literature on 'dialogue', 'otherness', 'linguistic work', 'critique of sign fetishism', and 'interpretative dynamics'. Critique of identity and critique of the subject reaffirm the 'objective', the material, the signifiant, the interpreted sign, the opus; i.e. the 'Otherness' as opposed to the expectation of exhaustiveness in the creation and interpretation of sign products.
[Critical Theory, 11] 1993.  xviii, 185 pp.
Publishing status: Available
Table of Contents
Cited by

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BIC Subject: HP – Philosophy
BISAC Subject: PHI000000 – PHILOSOPHY / General
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U.S. Library of Congress Control Number:  93033214 | Marc record