Chapter 3
Format as the locus of negotiating media procedures
The case of a Zoom seminar session
This article suggests a conceptual framework which can be used to trace the negotiation of media
procedures. For this purpose, we extend a model of communication form (Brock and Schildhauer 2017) by incorporating the component format as the
place where the use of medial affordances and genre patterns is negotiated for specific, situated use in a given
community. We argue that these negotiation process can be described along the dimensions of scope, explicitness as
well as emergence and provide a micro-analysis of various sequences of a Zoom seminar session to
provide some empirical grounding for our considerations. The analysis illustrates various combinations of the
dimensions suggested. Thus, it not only provides fresh insights into how participants negotiate media procedures
in situ, but also substantiates the models of communication form and
format empirically.
Article outline
- 1.Introduction
- 2.Background
- 2.1Interaction through video-conferencing systems
- 2.2A procedural model
- 3.Study design
- 3.1Case study: A workshop session taught via Zoom
- 3.2Method
- 4.Case study: Negotiating medial procedures
- 4.1Negotiating turn-taking
- 4.2Negotiating relevant genre patterns with regard to perceived
affordances
- 4.3Local pattern re-negotiation
- 4.4Making an emergent implicit pattern explicit
- 5.Conclusions
-
Notes
-
References
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