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Pragmatics
Vol. 21:1 (2011) ► pp.69–83

Perceptions of national and regional standards of addressing in Germany and Austria

This article investigates the use of German forms of address in different national and regional varieties of German, as perceived by speakers of those varieties. For particular domains such as the workplace, informants report significant regional and national differences in use not only of pronominal address but also of nominal address and linguistic structures linked to addressing such as greetings. The data also confirm differences in information about and sensitivity for different national varieties between speakers of the dominant and of non-dominant varieties characteristic for asymmetrical pluricentricity.
Keywords: Greetings, Forms of address, Pluricentric languages, German, Language attitudes
Available under the Creative Commons Attribution-NonCommercial (CC BY-NC) 4.0 license.
Published online: 1 March 2011
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https://doi.org/10.1075/prag.21.1.04kre
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