Perspectives on Multimodality

Editors
| University of Salzburg
| University of Salzburg
| University of Salzburg
HardboundAvailable
ISBN 9789027232069 (Eur) | EUR 95.00
ISBN 9781588115959 (USA) | USD 143.00
 
e-Book
ISBN 9789027275158 | EUR 95.00 | USD 143.00
 
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
[Document Design Companion Series, 6]  2004.  x, 250 pp.
Publishing status: Available
Table of Contents
Introduction
Eija Ventola and Martin Kaltenbacher
1–6
Part I — Multimodal Issues
In between Modes: Language and Image in Printed Media
Hartmut Stöckl
9–30
Modelling Multiple Semiotic Systems: The Case of Gesture and Speech
Peter Muntigl
31–50
Problematising ‘Semiotic Resource’
Victor Lim Fei
51–62
Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-making
John A. Bateman, Judy Delin and Renate Henschel
65–87
Part II — Analyses and Applications
On the Effectiveness of Mathematics
Kay O’Halloran
91–117
Multimodality in Language Teaching CD-ROMs
Martin Kaltenbacher
119–136
The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse Analysis
Markus Rheindorf
137–152
Multimodal Text Analysis and Subtitling
Christopher Taylor
153–172
Multimodality in the Translation of Humour in Comics
Klaus Kaindl
173–192
Multimodality in Operation: Language and Picture in a Museum
Andrea Hofinger and Eija Ventola
193–209
Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts
Eva Martha Eckkrammer
211–226
On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart Knowledge
Kristin Bührig
227–241
Index
243–248
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This list is based on CrossRef data as of 05 september 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects

Communication Studies

Communication Studies
BIC Subject: GTC – Communication studies
BISAC Subject: LAN004000 – LANGUAGE ARTS & DISCIPLINES / Communication Studies
U.S. Library of Congress Control Number:  2004046238