Perspectives on Multimodality
Editors
| University of Salzburg
| University of Salzburg
| University of Salzburg
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
[Document Design Companion Series, 6] 2004. x, 250 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
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IntroductionEija Ventola and Martin Kaltenbacher | pp. 1–6
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Part I — Multimodal Issues
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In between Modes: Language and Image in Printed MediaHartmut Stöckl | pp. 9–30
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Modelling Multiple Semiotic Systems: The Case of Gesture and SpeechPeter Muntigl | pp. 31–50
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Problematising ‘Semiotic Resource’Victor Lim Fei | pp. 51–62
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Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-makingJohn A. Bateman, Judy Delin and Renate Henschel | pp. 65–87
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Part II — Analyses and Applications
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On the Effectiveness of MathematicsKay O’Halloran | pp. 91–117
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Multimodality in Language Teaching CD-ROMsMartin Kaltenbacher | pp. 119–136
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The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse AnalysisMarkus Rheindorf | pp. 137–152
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Multimodal Text Analysis and SubtitlingChristopher Taylor | pp. 153–172
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Multimodality in the Translation of Humour in ComicsKlaus Kaindl | pp. 173–192
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Multimodality in Operation: Language and Picture in a MuseumAndrea Hofinger and Eija Ventola | pp. 193–209
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Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and HypertextsEva Martha Eckkrammer | pp. 211–226
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On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart KnowledgeKristin Bührig | pp. 227–241
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Index | pp. 243–248
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Subjects & Metadata
Communication Studies
BIC Subject: GTC – Communication studies
BISAC Subject: LAN004000 – LANGUAGE ARTS & DISCIPLINES / Communication Studies