Perspectives on Multimodality

Eija Ventola | University of Salzburg
Cassily Charles | University of Salzburg
Martin Kaltenbacher | University of Salzburg
ISBN 9789027232069 (Eur) | EUR 95.00
ISBN 9781588115959 (USA) | USD 143.00
ISBN 9789027275158 | EUR 95.00 | USD 143.00
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This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
[Document Design Companion Series, 6] 2004.  x, 250 pp.
Publishing status: Available
Table of Contents
Cited by

Cited by 40 other publications

Abdolhamid Mirhosseini, Seyyed
2005. Philip LeVine and Ron Scollon (eds): Discourse and Technology: Multimodal Discourse Analysis. Georgetown University Press, 2004. Applied Linguistics 26:4  pp. 597 ff. DOI logo
2014. Verbo-pictorial metaphor in French advertising. Journal of French Language Studies 24:2  pp. 155 ff. DOI logo
ATALAY, Gül Esra
2019. Sosyal Medya ve Çocuk: “Babishko Family Fun TV” İsimli Youtube Kanalının Eleştirel Bir Analizi. Erciyes İletişim Dergisi :1  pp. 179 ff. DOI logo
Braun, Sabine
2012. Creating Coherence in Audio Description. Meta 56:3  pp. 645 ff. DOI logo
Dash, Amarendra Kumar, Priyadarshi Patnaik & Damodar Suar
2016. A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials. Discourse & Communication 10:3  pp. 209 ff. DOI logo
Ennis, Georgia
2022. Afecto y modalidad en la revalorización lingüística del kichwa del Alto Napo. In Oralidades y escrituras kichwas,  pp. 121 ff. DOI logo
ERKAL, Kürşad
2023. Türk Sinemasında Taşralı-Kentli Sunumu: Nuri Bilge Ceylan’ın Kış Uykusu Filmi Örneği. Erciyes İletişim Dergisi 10:2  pp. 819 ff. DOI logo
Gilbert, Carrie Anne
2022. The text-privileging infrastructures of academic journals. Communication Design Quarterly 10:3  pp. 20 ff. DOI logo
Guillot, Marie-Noëlle
2010. Film Subtitles from a Cross-cultural Pragmatics Perspective. The Translator 16:1  pp. 67 ff. DOI logo
Jimenez Hurtado, Catalina & Silvia Soler Gallego
2013. Multimodality, translation and accessibility: a corpus-based study of audio description. Perspectives 21:4  pp. 577 ff. DOI logo
Law, Locky
2020. Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts. In New Media Spectacles and Multimodal Creativity in a Globalised Asia [Digital Culture and Humanities, 3],  pp. 95 ff. DOI logo
Li, Dongyan & Qingfeng Guo
2014. 2014 Seventh International Symposium on Computational Intelligence and Design,  pp. 299 ff. DOI logo
Liu, Yu & Kay L. O'Halloran
2009. Intersemiotic Texture: analyzing cohesive devices between language and images. Social Semiotics 19:4  pp. 367 ff. DOI logo
Liu, Zhengyuan
2022. Introducing a multimodal perspective to emotional variables in second language acquisition education: Systemic functional multimodal discourse analysis. Frontiers in Psychology 13 DOI logo
Martinez Lirola, Maria
2014. Exploring visual dysphemisms in pieces of news related to immigrant minors in a Spanish newspaper. Visual Communication 13:4  pp. 405 ff. DOI logo
Morini, Massimiliano
2013. Towards a musical stylistics: Movement in Kate Bush’s ‘Running Up That Hill’. Language and Literature: International Journal of Stylistics 22:4  pp. 283 ff. DOI logo
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2008. Systemic functional-multimodal discourse analysis (SF-MDA): constructing ideational meaning using language and visual imagery. Visual Communication 7:4  pp. 443 ff. DOI logo
O'Halloran, Kay L.
2003. Systemics 1.0: Software for Research and Teaching Systemic Functional Linguistics. RELC Journal 34:2  pp. 155 ff. DOI logo
Payrató, Lluís
2003. Non-verbal communication. In Handbook of Pragmatics,  pp. 1 ff. DOI logo
Pinar Sanz, María Jesús
2007. WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING. Revista de Lingüística y Lenguas Aplicadas 2:1 DOI logo
Pérez-González, Luis
2007. Appraising Dubbed Conversation. The Translator 13:1  pp. 1 ff. DOI logo
Pöchhacker, Franz
2020. Chapter 1. “Going video”. In Linking up with Video [Benjamins Translation Library, 149],  pp. 13 ff. DOI logo
Qi, Wenjin & Nadezda Sorokina
2021. Constructing online tourist destination images: a visual discourse analysis of the official Beijing Tourism website. Chinese Semiotic Studies 17:3  pp. 421 ff. DOI logo
Ramos, Marina
2015. The emotional experience of films: does Audio Description make a difference?. The Translator 21:1  pp. 68 ff. DOI logo
Renkema, Jan & Christoph Schubert
Rheindorf, Markus
2019. Working with Different Types of Data: Methodological Plurality Within and Beyond the Linguistic. In Revisiting the Toolbox of Discourse Studies,  pp. 87 ff. DOI logo
Romera, Magdalena
2015. The transmission of gender stereotypes in the discourse of public educational spaces. Discourse & Society 26:2  pp. 205 ff. DOI logo
Ruhe, Stefanie
2020. Fostering (Digital) Media Literacy Skills and Global Citizenship in the EFL Classroom. In Handbook of Research on Cultivating Literacy in Diverse and Multilingual Classrooms [Advances in Educational Technologies and Instructional Design, ],  pp. 125 ff. DOI logo
Schmitz, Ulrich
2012. Multimodality and Globalization. In The Encyclopedia of Applied Linguistics, DOI logo
Snytko, Olena & Mariia Pohorilova
2023. Multimodal texts with a suggestive orientation in the information space of wartime Ukraine. Current issues of Ukrainian linguistics: theory and practice :47  pp. 6 ff. DOI logo
Taboada, Maite & Christopher Habel
2013. Rhetorical relations in multimodal documents. Discourse Studies 15:1  pp. 65 ff. DOI logo
Tan, Hua
2021. Sara Dicerto: Multimodal Pragmatics and Translation: A New Model for Source Text Analysis. Applied Linguistics 42:2  pp. 377 ff. DOI logo
2020. Geleneksel Kadınlık Rollerinin Sosyal Medyada Yeniden Üretimi: Kendine Yardım Temalı YouTube Kanallarına Yönelik Çok Modlu Eleştirel Söylem Analizi. Kültür ve İletişim 23(1):45  pp. 58 ff. DOI logo
Van Leeuwen, Theo
2015. Multimodality. In The Handbook of Discourse Analysis,  pp. 447 ff. DOI logo
Villanueva-Jordán, Iván
2023. Audiovisual Translation, Multilingual Desire, and the Construction of the Intersectional Gay Male Body. Languages 8:2  pp. 105 ff. DOI logo
Woźniak, Beata
2020. Multimodalitätspuzzle – ein Navigator zur disziplinübergreifenden multimodalen Analyse. Janina Wildfeuer, John A. Bateman und Tuomo Hiippala (2020): Multimodalität: Grundlagen, Forschung und Analyse – eine problemorientierte Einführung. Berlin, Boston: de Gruyter, 415 S.. tekst i dyskurs - text und diskurs :13 (2020)  pp. 403 ff. DOI logo
Zha, Yiyun
2017. Unpacking communication tensions in visual transmediation from print to digital papers. Communication Design 5:1-2  pp. 165 ff. DOI logo
Đorđević, Jasmina P. & Dušan Stamenković
2021. The influence of monomodal and multimodal presentation on translation error recognition: an empirical approach. Perspectives 29:6  pp. 833 ff. DOI logo
[no author supplied]
2019. References. In Systematically Working with Multimodal Data,  pp. 277 ff. DOI logo

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Communication Studies

Communication Studies

Main BIC Subject

GTC: Communication studies

Main BISAC Subject

LAN004000: LANGUAGE ARTS & DISCIPLINES / Communication Studies
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U.S. Library of Congress Control Number:  2004046238 | Marc record