Perspectives on Multimodality

Editors

Eija Ventola | University of Salzburg

Cassily Charles | University of Salzburg

Martin Kaltenbacher | University of Salzburg

Hardbound – Available

ISBN 9789027232069 (Eur) | EUR 95.00

ISBN 9781588115959 (USA) | USD 143.00

e-Book –

ISBN 9789027275158 | EUR 95.00 | USD 143.00

This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.

[Document Design Companion Series, 6] 2004. x, 250 pp.

Publishing status: Available
Published online on 2 September 2011

https://doi.org/10.1075/ddcs.6

Table of Contents

Introduction

Eija Ventola and Martin Kaltenbacher | pp. 1–6

Part I — Multimodal Issues

In between Modes: Language and Image in Printed Media

Hartmut Stöckl | pp. 9–30

Modelling Multiple Semiotic Systems: The Case of Gesture and Speech

Peter Muntigl | pp. 31–50

Problematising ‘Semiotic Resource’

Victor Lim Fei | pp. 51–62

Multimodality and Empiricism: Preparing for a Corpus-based Approach to the Study of Multimodal Meaning-making

John A. Bateman, Judy Delin and Renate Henschel | pp. 65–87

Part II — Analyses and Applications

On the Effectiveness of Mathematics

Kay O’Halloran | pp. 91–117

Multimodality in Language Teaching CD-ROMs

Martin Kaltenbacher | pp. 119–136

The Multiple Modes of Dirty Dancing: A Cultural Studies Approach to Multimodal Discourse Analysis

Markus Rheindorf | pp. 137–152

Multimodal Text Analysis and Subtitling

Christopher Taylor | pp. 153–172

Multimodality in the Translation of Humour in Comics

Klaus Kaindl | pp. 173–192

Multimodality in Operation: Language and Picture in a Museum

Andrea Hofinger and Eija Ventola | pp. 193–209

Drawing on Theories of Inter-semiotic Layering to Analyse Multimodality in Medical Self-Counselling Texts and Hypertexts

Eva Martha Eckkrammer | pp. 211–226

On the Multimodality of Interpreting in Medical Briefings for Informed Consent: Using Diagrams to Impart Knowledge

Kristin Bührig | pp. 227–241

Index | pp. 243–248

Cited by (41)

Cited by 41 other publications

Order by:

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2024. El cuerpo femenino: un análisis del discurso multimodal a través del cómic autobiográfico. Signo y Pensamiento 43

ERKAL, Kürşad

2023. Türk Sinemasında Taşralı-Kentli Sunumu: Nuri Bilge Ceylan’ın Kış Uykusu Filmi Örneği. Erciyes İletişim Dergisi 10:2 ► pp. 819 ff.

Snytko, Olena & Mariia Pohorilova

2023. Multimodal texts with a suggestive orientation in the information space of wartime Ukraine. Current issues of Ukrainian linguistics: theory and practice :47 ► pp. 6 ff.

Villanueva-Jordán, Iván

2023. Audiovisual Translation, Multilingual Desire, and the Construction of the Intersectional Gay Male Body. Languages 8:2 ► pp. 105 ff.

Ennis, Georgia

2022. Afecto y modalidad en la revalorización lingüística del kichwa del Alto Napo. In Oralidades y escrituras kichwas, ► pp. 121 ff.

Gilbert, Carrie Clegg

2022. The text-privileging infrastructures of academic journals. Communication Design Quarterly 10:3 ► pp. 20 ff.

Liu, Zhengyuan

2022. Introducing a multimodal perspective to emotional variables in second language acquisition education: Systemic functional multimodal discourse analysis. Frontiers in Psychology 13

Qi, Wenjin & Nadezda Sorokina

2021. Constructing online tourist destination images: a visual discourse analysis of the official Beijing Tourism website. Chinese Semiotic Studies 17:3 ► pp. 421 ff.

Tan, Hua

2021. Sara Dicerto: Multimodal Pragmatics and Translation: A New Model for Source Text Analysis. Applied Linguistics 42:2 ► pp. 377 ff.

Đorđević, Jasmina P. & Dušan Stamenković

2021. The influence of monomodal and multimodal presentation on translation error recognition: an empirical approach. Perspectives 29:6 ► pp. 833 ff.

Law, Locky

2020. Creativity and Education: Facilitating Transfer of Learning Through Digital Creativity Multimodal Analysis (DCMA) of Social Media Posts. In New Media Spectacles and Multimodal Creativity in a Globalised Asia [Digital Culture and Humanities, 3], ► pp. 95 ff.

Pöchhacker, Franz

2020. Chapter 1. “Going video”. In Linking up with Video [Benjamins Translation Library, 149], ► pp. 13 ff.

Ruhe, Stefanie

2020. Fostering (Digital) Media Literacy Skills and Global Citizenship in the EFL Classroom. In Handbook of Research on Cultivating Literacy in Diverse and Multilingual Classrooms [Advances in Educational Technologies and Instructional Design, ], ► pp. 125 ff.

UĞURLU AKBAŞ, Özge & Gül Esra ATALAY

2020. Geleneksel Kadınlık Rollerinin Sosyal Medyada Yeniden Üretimi: Kendine Yardım Temalı YouTube Kanallarına Yönelik Çok Modlu Eleştirel Söylem Analizi. Kültür ve İletişim 23(1):45 ► pp. 58 ff.

Woźniak, Beata

2020. Multimodalitätspuzzle – ein Navigator zur disziplinübergreifenden multimodalen Analyse. Janina Wildfeuer, John A. Bateman und Tuomo Hiippala (2020): Multimodalität: Grundlagen, Forschung und Analyse – eine problemorientierte Einführung. Berlin, Boston: de Gruyter, 415 S.. tekst i dyskurs - text und diskurs :13 (2020) ► pp. 403 ff.

ATALAY, Gül Esra

2019. Sosyal Medya ve Çocuk: “Babishko Family Fun TV” İsimli Youtube Kanalının Eleştirel Bir Analizi. Erciyes İletişim Dergisi :1 ► pp. 179 ff.

Rheindorf, Markus

2019. Working with Different Types of Data: Methodological Plurality Within and Beyond the Linguistic. In Revisiting the Toolbox of Discourse Studies, ► pp. 87 ff.

Renkema, Jan & Christoph Schubert

2018. Introduction to Discourse Studies,

Zha, Yiyun

2017. Unpacking communication tensions in visual transmediation from print to digital papers. Communication Design 5:1-2 ► pp. 165 ff.

Dash, Amarendra Kumar, Priyadarshi Patnaik & Damodar Suar

2016. A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials. Discourse & Communication 10:3 ► pp. 209 ff.

Ramos, Marina

2015. The emotional experience of films: does Audio Description make a difference?. The Translator 21:1 ► pp. 68 ff.

Romera, Magdalena

2015. The transmission of gender stereotypes in the discourse of public educational spaces. Discourse & Society 26:2 ► pp. 205 ff.

Van Leeuwen, Theo

2015. Multimodality. In The Handbook of Discourse Analysis, ► pp. 447 ff.

ALOUSQUE, ISABEL NEGRO

2014. Verbo-pictorial metaphor in French advertising. Journal of French Language Studies 24:2 ► pp. 155 ff.

Li, Dongyan & Qingfeng Guo

2014. 2014 Seventh International Symposium on Computational Intelligence and Design, ► pp. 299 ff.

Martinez Lirola, Maria

2014. Exploring visual dysphemisms in pieces of news related to immigrant minors in a Spanish newspaper. Visual Communication 13:4 ► pp. 405 ff.

Jimenez Hurtado, Catalina & Silvia Soler Gallego

2013. Multimodality, translation and accessibility: a corpus-based study of audio description. Perspectives 21:4 ► pp. 577 ff.

Morini, Massimiliano

2013. Towards a musical stylistics: Movement in Kate Bush’s ‘Running Up That Hill’. Language and Literature: International Journal of Stylistics 22:4 ► pp. 283 ff.

Taboada, Maite & Christopher Habel

2013. Rhetorical relations in multimodal documents. Discourse Studies 15:1 ► pp. 65 ff.

Braun, Sabine

2012. Creating Coherence in Audio Description. Meta 56:3 ► pp. 645 ff.

Schmitz, Ulrich

2012. Multimodality and Globalization. In The Encyclopedia of Applied Linguistics,

Guillot, Marie-Noëlle

2010. Film Subtitles from a Cross-cultural Pragmatics Perspective. The Translator 16:1 ► pp. 67 ff.

Liu, Yu & Kay L. O'Halloran

2009. Intersemiotic Texture: analyzing cohesive devices between language and images. Social Semiotics 19:4 ► pp. 367 ff.

O'Halloran, Kay L .

2008. Systemic functional-multimodal discourse analysis (SF-MDA): constructing ideational meaning using language and visual imagery. Visual Communication 7:4 ► pp. 443 ff.

O'Halloran, Kay L.

2003. Systemics 1.0: Software for Research and Teaching Systemic Functional Linguistics. RELC Journal 34:2 ► pp. 155 ff.

Pinar Sanz, María Jesús

2007. WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING. Revista de Lingüística y Lenguas Aplicadas 2:1

Pérez-González, Luis

2007. Appraising Dubbed Conversation. The Translator 13:1 ► pp. 1 ff.

Abdolhamid Mirhosseini, Seyyed

2005. Philip LeVine and Ron Scollon (eds): Discourse and Technology: Multimodal Discourse Analysis. Georgetown University Press, 2004. Applied Linguistics 26:4 ► pp. 597 ff.

Payrató, Lluís

2003. Non-verbal communication. In Handbook of Pragmatics, ► pp. 1 ff.

[no author supplied]

2014. Personalisation in Mass Media Communication [Pragmatics & Beyond New Series, 240],

[no author supplied]

2019. References. In Systematically Working with Multimodal Data, ► pp. 277 ff.

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