Persuasion Across Genres

A linguistic approach

Editors
| Sam Houston State University
| Åbo Akademi University
HardboundAvailable
ISBN 9789027253736 (Eur) | EUR 110.00
ISBN 9781588115881 (USA) | USD 165.00
 
e-Book
ISBN 9789027294746 | EUR 110.00 | USD 165.00
 
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.

This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes — persuasion and genres — by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

[Pragmatics & Beyond New Series, 130]  2005.  viii, 257 pp.
Publishing status: Available
Table of Contents
Acknowledgements
vii
Introduction
Persuasion across genres: Emerging perspectives
Tuija Virtanen and Helena Halmari
3–24
Focusing on private and semipublic discourse
Persuasion in business negotiations
Anne Marie Bülow-Møller
27–58
Persuasion in judicial argumentation: The Opinions of the Advocates General at the European Court of Justice
Tarja Salmi-Tolonen
59–101
Focusing on public discourse
In search of "successful" political persuasion: A comparison of the sytles of Bill Clinton and Ronald Reagan
Helena Halmari
105–134
In a nutshell: Persuasion in the spatially constrained language of advertising
Paul Bruthiaux
135–151
"Polls and surveys show": Public opinion as a persuasive device in editorial discourse
Tuija Virtanen
153–180
Theoretical considerations
Persuasion as implicit anchoring: The case of collocations
Jan-Ola Östman
183–212
Generic patterns in promotional discourse
Vijay Bhatia
213–225
Concluding remarks
Towards understanding modern persuasion
Helena Halmari and Tuija Virtanen
229–244
Author Index
245–248
Subject Index
249–257
“This book should be of interest to anyone interested in persuasion and in genre studies.”
“This volume is of value to those interested in Applied Linguistics, Discourse Analysis, Corpus-based approaches to Linguistics, and Rhetoric. The collection may also be of interest to non-specialists, as many of the contributions are accessible to the non-linguist. The chapters succesfully unite divergent aspects of persuasion and methodologies of analysis, while adhering to the editors' view of persuasion as implicit and an essential factor in genre dynamics. The concluding remarks succesfully lend coherence to the collection of articles and the papers together thematically.”
“This collection is strongly recommended and will be invaluable not only to all students and researchers interested in approaching persuasion, genre theory and their interface from various perspectives, but also to those who are generally engaged in the study of and research in applied linguistics, text and discourse linguistics, pragmatics, rhetoric, sociolinguistics, and critical discourse analysis.”
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Badarneh, Muhammad A
2020. Discourses of defense: Self and other positioning in public responses to accusations of corruption in Jordan. Discourse Studies 22:4  pp. 399 ff. Crossref logo
Bhatia, Vijay K. & Stephen Bremner
2012. English for Business Communication. Language Teaching 45:4  pp. 410 ff. Crossref logo
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2008. Press releases as a hybrid genre. Pragmatics 18:1  pp. 9 ff. Crossref logo
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2016. The Katyń court case. Journal of Argumentation in Context 5:3  pp. 271 ff. Crossref logo
Kuna, Agnes
2018.  In Persuasion in Public Discourse [Discourse Approaches to Politics, Society and Culture, 79],  pp. 21 ff. Crossref logo
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2019. PECULARITIES OF EXPRESSING PERSUASIVENESS IN DEMOSTHENES’ PHILIPPICS. Studia Linguistica :15  pp. 125 ff. Crossref logo
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2018. Developing a systemic functional approach to teach multimodal literacy. Functional Linguistics 5:1 Crossref logo
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2014.  In The Expression of Inequality in Interaction [Pragmatics & Beyond New Series, 248],  pp. 165 ff. Crossref logo
Ponton, Douglas M.
2010. The female political leader. Journal of Language and Politics 9:2  pp. 195 ff. Crossref logo
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2019. CROSS-CULTURAL VARIATION IN THE EXPRESSION OF PERSUASIVE POWER IN THE GENRE OF TECHNICAL MANUALS: THE CASE OF DIRECTIVES. Discourse and Interaction 12:1  pp. 47 ff. Crossref logo
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This list is based on CrossRef data as of 05 september 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number:  2004057456