Contrastive Media Analysis
Approaches to linguistic and cultural aspects of mass media communication
Stefan Hauser | University of Zurich
Martin Luginbühl | University of Zurich
The study of media, texts and culture(s) and especially the analysis of interdependent relationships between them has become a major concern in various academic fields, such as intercultural communication, contrastive textology, comparative cultural studies, historical and intercultural pragmatics. Starting from the observation that in contrastive studies of mass media communication not only the theoretical status of “culture” often remains unclear but also the interdependent relation between the theoretical conceptualization of “culture” and the methodological approach of text analysis, this volume brings together linguistic mass media studies with intercultural, diachronic, intermedia and interlingual perspectives. Apart from offering new empirical insights into the field, this volume’s aim is to advance and to broaden the methodological and theoretical discussions involved. Comparing such diverse formats and genres like newspapers, TV news shows, TV commercials, radio phone-ins, obituaries, fanzines and film subtitles, the contributions of this volume illustrate the complexity of the growing field of contrastive media analysis.
[Pragmatics & Beyond New Series, 226] 2012. vi, 248 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
Approaching contrastive media analysisStefan Hauser and Martin Luginbühl | pp. 1–8
Section 1. One language – one culture?
Crosscultural perspectives on advice: The case of French and Cameroonian radio phone-insMartina Drescher | pp. 11–46
Global and local representations of Cambodia: Two tales of one countryStephen H. Moore | pp. 47–66
Contrastive news discourse analysis from a pragmatic perspective: Context, ideology and representation in press coverage about Kenya’s crisisRoel Coesemans | pp. 67–98
Section 2. Culture in communication – culture as communication?
Film subtitles and the conundrum of linguistic and cultural representation: A methodological blind spotMarie-Noëlle Guillot | pp. 101–122
Linguistic, intercultural and semiotic contrasts of obituariesBernd Spillner | pp. 123–144
Language and culture in minor media text types: A diachronic, intralinguistic analysis from fanzines to webzinesViviana Gaballo | pp. 145–176
Section 3. Does nation matter?
Italianicity goes global: National and transcultural strategies in advertising discourseEva L. Wyss | pp. 179–200
What defines news culture? Insights from multifactorial parallel text analysisMartin Luginbühl | pp. 201–218
Genre matters: Theoretical and methodological issues of a genre-based approach to contrastive media analysisStefan Hauser | pp. 219–244
Index | pp. 245–248
“The chapters in this volume make an excellent contribution to our understanding of media discourse by providing evidence of a range of contextual features that can influence linguistic, discursive and multimodal choices. [...] this book would be of interest to researchers from any field examining media discourse, and particularly those interested in the impact of context on media discourse. [...] the volume would also be useful for those interested in the relationship between genre and register.”
Kieran A File, Victoria University of Wellington, in Discourse Studies Vol. 17:3 (2015)
Cited by 6 other publications
Czachur, Waldemar & Philipp Dreesen
2016. Contrastive pragmatics. In Handbook of Pragmatics,
2022. Contrastive pragmatics. In Handbook of Pragmatics [Handbook of Pragmatics, ], ► pp. 349 ff.
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Main BIC Subject
CFG: Semantics, Pragmatics, Discourse Analysis
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number: 2012025324 | Marc record