Language, Multimodal Interaction and Transaction

Studies of a Southern Chinese marketplace

| University of Illinois at Chicago
HardboundForthcoming
ISBN 9789027210487 | EUR 99.00 | USD 149.00
 
e-BookOrdering information
ISBN 9789027258939 | EUR 99.00 | USD 149.00
 
Xuehua Xiang examines multimodal interaction in the marketplace in a multilingual town at the juncture of urbanization in Southern China. Using a collection of data that span nearly 20 years from ethnographic fieldwork, Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese marketplace analyzes multimodal talk-in-interaction in the traditional marketplace as both an economic mechanism and a localized social space. Focusing on how buyers and sellers interact to complete transactions as marketplace shifts from sedimentations of road-side peddling to centralized built space and further to corporate e-commerce, Xiang takes into account the Janus nature of language as both incurring transaction costs and a powerful tool of information and control. By analyzing the socializing functions of language in the marketplace outside of and beyond economic dealings, the study additionally documents and depicts the roles of affect and morality in marketplace encounters. The study offers an overarching framework for future research on the mediating role of language and multimodal interaction in economic activities as well as on the interplay of information, knowledge, affect and morality in social encounters.
[Studies in Chinese Language and Discourse, 14]  Expected September 2021.  xii, 217 pp.
Publishing status: In production
Table of Contents
This is a provisional table of contents, and subject to changes.
Preface
ix–xii
Chapter 1. Language and social interaction in Southern Chinese marketplace
1–8
Chapter 2. The research context, methodology and theoretical preliminaries
9–31
Chapter 3. Initiating transactions: Interactional asymmetry in competitive cooperation
33–57
Chapter 4. The many shades and shapes of transaction: Transactions as an oral genre
59–78
Chapter 5. Making deals, blocking sales: Conflict talk in the marketplace
79–104
Chapter 6. Buyer Beware: Assessment and knowledge in the marketplace
105–126
Chapter 7. Relationships in the marketplace: On phatic communication
127–152
Chapter 8. Market has a heart: Empathy in conversational storytelling
153–176
Chapter 9. Language as a transaction cost: As market models evolve
177–193
References
195–208
Appendix A. The transcription conventions
209
Appendix B. Abbreviations
211
Index
213–217
Subjects & Metadata
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  2021029283