Language, Multimodal Interaction and Transaction

Studies of a Southern Chinese marketplace

ORCID logoXuehua Xiang | University of Illinois at Chicago
ISBN 9789027210487 | EUR 99.00 | USD 149.00
ISBN 9789027258939 | EUR 99.00 | USD 149.00
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Xuehua Xiang examines multimodal interaction in the marketplace in a multilingual town at the juncture of urbanization in Southern China. Using a collection of data that span nearly 20 years from ethnographic fieldwork, Language, Multimodal Interaction and Transaction: Studies of a Southern Chinese marketplace analyzes multimodal talk-in-interaction in the traditional marketplace as both an economic mechanism and a localized social space. Focusing on how buyers and sellers interact to complete transactions as marketplace shifts from sedimentations of road-side peddling to centralized built space and further to corporate e-commerce, Xiang takes into account the Janus nature of language as both incurring transaction costs and a powerful tool of information and control. By analyzing the socializing functions of language in the marketplace outside of and beyond economic dealings, the study additionally documents and depicts the roles of affect and morality in marketplace encounters. The study offers an overarching framework for future research on the mediating role of language and multimodal interaction in economic activities as well as on the interplay of information, knowledge, affect and morality in social encounters.
[Studies in Chinese Language and Discourse, 14] 2021.  xii, 217 pp.
Publishing status: Available
Table of Contents
“It is a good read for readers who are well-versed in interactional or discourse studies that have interest in understanding the complexities of institutionalised talk (in the marketplace).”
Cited by

Cited by 1 other publications

Lang, Jun & Zhuo Jing-Schmidt
2023. Gendered social address in China’s convergence culture: The case ofmeinü(beautiful woman). China Information 37:3  pp. 382 ff. DOI logo

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Main BIC Subject

CFG: Semantics, Pragmatics, Discourse Analysis

Main BISAC Subject

LAN009030: LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  2021029283 | Marc record