Internet Pragmatics

A huge amount of communication is nowadays carried out on the internet, as is reflected in online social networking sites, instant messaging interactions and the emergence of norms of production and interpretation in online communities as regards the discursive construction of digital selves, digital communicative action and digital codes of interaction, among other interfaces for virtual interaction. Internet Pragmatics was launched as a response to the emerging challenges of applying pragmatic perspectives to internet or technologically mediated interaction. The journal provides a unique, fully peer-reviewed forum dedicated to cutting-edge research into internet pragmatics, examining how people use the internet and social media to fulfill their communicative needs, and how those virtual interactions entail pragmatic implications on human relationships, identities and social or professional collectivities. It also seeks to explore and expound how online communication is both similar to and different from offline interaction, how the online world and the offline world are both distinct and inseparable but also intertwined in a number of ways, and how online or digital identities impact on people’s language use in offline interaction and vise versa.

Internet Pragmatics promotes interdisciplinary dialogue and interface studies between pragmatics and other fields including but not limited to sociology, media studies, digital communication, discourse analysis, cognitive science, anthropology, psychology, philosophy and even neuroscience. The journal intends to contribute to a better and deeper understanding of language use and interaction in cyberspace and of human beings in and across mediated contexts.

Internet Pragmatics publishes its articles Online First.

Internet Pragmatics can also be found on social media:

ISSN 2542-3851 | E-ISSN 2542-386X
Sample issue: IP 1:1
Chaoqun Xie | Zhejiang International Studies University | internetpragmatics at
Francisco Yus | University of Alicante, Spain
Review Editor
Sanna-Kaisa Tanskanen | University of Helsinki, Finland
Advisory Board
Jenny Arendholz | University of Munich, Germany
Brook Bolander | Monash University, Australia
Patricia Bou-Franch | University of Valencia, Spain
Jan Chovanec | Masaryk University, Czech Republic
Daria Dayter | University of Basel, Switzerland
Anita Fetzer | University of Augsburg, Germany
Pilar Garcés-Conejos Blitvich | University of North Carolina at Charlotte, USA
Gu Yueguo | Beijing Foreign Studies University, China
Claire Hardaker | Lancaster University, UK
Michael Haugh | University of Queensland, Australia
Ziran He | Guangdong University of Foreign Studies, China
Theresa Heyd | FU Berlin, Germany
Christian R. Hoffmann | University of Augsburg, Germany
Gang Hong | Zhejiang International Studies University, China
Andreas H. Jucker | University of Zurich, Switzerland
Miriam A. Locher | University of Basel, Switzerland
Nuria Lorenzo-Dus | University of Swansea, UK
Ruth Page | University of Birmingham, UK
Caroline Tagg | The Open University, UK
Elda Weizman | Bar Ilan University, Israel
Michele Zappavigna | The University of New South Wales, Australia
Subscription Info
Current issue: 4:2, available as of October 2021

General information about our electronic journals.

Subscription rates

All prices for print + online include postage/handling.

Online-only Print + online
Volume 5 (2022): 2 issues; ca. 320 pp. EUR 154.00 EUR 173.00
Volume 4 (2021): 2 issues; ca. 320 pp. EUR 154.00 EUR 173.00

Individuals may apply for a special subscription rate of EUR 60.00 (online‑only: EUR 55.00)
Private subscriptions are for personal use only, and must be pre-paid and ordered directly from the publisher.

Available back-volumes

Online-only Print + online
Complete backset
(Vols. 1‒3; 2018‒2020)
6 issues;
960 pp.
EUR 452.00 EUR 508.00
Volume 3 (2020) 2 issues; 320 pp. EUR 154.00 EUR 173.00
Volume 2 (2019) 2 issues; 320 pp. EUR 151.00 EUR 170.00
Volume 1 (2018) 2 issues; 320 pp. EUR 147.00 EUR 165.00
IssuesOnline-first articles

Volume 4 (2021)

Volume 3 (2020)

Volume 2 (2019)

Volume 1 (2018)

Latest articles

29 November 2021

  • Zohar Livnat , Pnina Shukrun-Nagar Galia Hirsch (eds.). 2020. The Discourse of Indirectness: Cues, Voices and Functions
    Reviewed by Helena Nurmikari
  • 24 November 2021

  • Complaining, teasing, and meme-framing : Socializing through Moments storytelling
    Ying Tong Chaoqun Xie
  • 25 October 2021

  • Introduction : Understanding Chinese social media
    Chaoqun Xie Bingyun Li | IP 4:2 (2021) pp. 177–189
  • 18 October 2021

  • Days of our ‘quarantined’ lives : Multimodal humour in COVID-19 internet memes
    Erhan Aslan
  • 28 April 2021

  • Anonymity and authenticity on the web : Towards a new framework in internet onomastics
    Saskia Kersten Netaya Lotze
  • 6 April 2021

  • Persuasive language and features of formality on the r/ChangeMyView subreddit
    Daria Dayter Thomas C. Messerli
  • 22 March 2021

  • Becoming #Instafamous : The analysis of (in)formality in self-presentation on Instagram
    Dominika Kováčová
  • 17 March 2021

  • Multimodal strategies for balancing formality and informality : The role of kaomoji in online comment-reply interactions
    Michiko Kaneyasu
  • 16 March 2021

  • Brutal spoons and cheesy gloves : The formal, the informal and the spoof cooking show on web stage
    Susanne Mühleisen
  • 12 March 2021

  • Intimate consumptions : YouTube eating shows and the performance of informality
    Sofia Rüdiger
  • 25 February 2021

  • Pragmatics, humour and the internet
    Francisco Yus | IP 4:1 (2021) pp. 1–11
  • 15 February 2021

  • Instagram and intermodal configurations of value : Ideology, aesthetics, and attitudinal stance in #avotoast posts
    Michele Zappavigna Andrew S. Ross
  • 17 November 2020

  • The pragmatics of internet memes
    Chaoqun Xie | IP 3:2 (2020) pp. 139–144
  • 13 October 2020

  • Internet memes we live by (and die by)
    Chaoqun Xie | IP 3:2 (2020) pp. 145–173
  • 28 August 2020

  • On the order of processing of humorous tweets with visual and verbal elements
    María Simarro Vázquez , Nabiha El Khatib , Phillip Hamrick Salvatore Attardo | IP 4:1 (2021) pp. 150–175
  • 5 August 2020

  • Emojis and the performance of humour in everyday electronically-mediated conversation : A corpus study of Whats­App chats
    Agnese Sampietro | IP 4:1 (2021) p. 87
  • 31 July 2020

  • Humour in multimodal times : Insights from online interactions among senior users of a WhatsApp group
    Olga Cruz-Moya Alfonso Sánchez-Moya | IP 4:1 (2021) pp. 52–86
  • 24 July 2020

  • Greek migrant jokes online : A diachronic-comparative study on racist humorous representations
    Argiris Archakis Villy Tsakona | IP 4:1 (2021) pp. 28–51
  • When humour backfires : How do Whats­App users respond to humorous profile statuses as a self-presentation strategy?
    Carmen Maíz-Arévalo | IP 4:1 (2021) pp. 111–130
  • 15 July 2020

  • How and why people are impolite in danmu?
    Jiayi Wang | IP 4:2 (2021) pp. 295–322
  • 8 July 2020

  • The internet and social media as a theme and channel of humor
    Agnieszka Piskorska | IP 4:1 (2021) pp. 12–27
  • 1 July 2020

  • Incongruity-resolution humorous strategies in image macro memes
    Francisco Yus | IP 4:1 (2021) pp. 131–149
  • Guidelines


    Articles should be in English. English spelling and style should be consistently either British or American throughout. If you are not a highly proficient user of English, you should have the paper checked by an English language professional.

    Contributions, maximally 10,000 words in length (including references, an abstract of 100-150 words, 5-8 keywords and a 70-word bio), should be submitted as email attachments in Word to: internetpragmatics at



    It is essential that the references are formatted to the specifications given in these guidelines, as these cannot be formatted automatically. This journal uses the ‘Author-Date’ style as described in the latest edition of The Chicago Manual of Style.

    References in the text: These should be as precise as possible, giving page references where necessary; for example (Görlach 2003: 152-154) or: as in Brown et al. (1991: 252). All references in the text should be matched by items in the references section.

    References section: References should be listed first alphabetically and then chronologically. The section should include all (and only!) references that are actually mentioned in the text.

    A note on capitalization in titles. For titles in English, CMS uses headline-style capitalization. In titles and subtitles, capitalize the first and last words, and all other major words (nouns, pronouns, verbs, adjectives, adverbs, some conjunctions). Do not capitalize: articles; prepositions (unless used adverbially or adjectivally, or as part of a Latin expression used adverbially or adjectivally); the conjunctions and, but, for, or, nor; to as part of an infinitive; as in any grammatical function; parts of proper names that would be lower case in normal text; the second part of a species name. For more details and examples, consult the Chicago Manual of Style. For any other languages, and English translations of titles given in square brackets, CMS uses sentence-style capitalization: capitalization as in normal prose, i.e., the first word in the title, the subtitle, and any proper names or other words normally given initial capitals in the language in question.


    Yus, Francisco. 2011. Cyberpragmatics: Internet-Mediated Communication in Context. Amsterdam: John Benjamins.

    Book (edited volume):

    Dynel, Marta, and Jan Chovanec (eds). 2015. Participation in Public and Social Media Interactions. Amsterdam: John Benjamins.

    Article (in book):

    Arundale, Robert B. and David Good. 2002. “Boundaries and sequences in studying conversation.” In Rethinking Sequentiality: Linguistics Meets Conversational Interaction, ed. by Anita Fetzer, and Christiane Meierkord, 121-150. Amsterdam: John Benjamins.

    Article (in journal):

    Claes, Jeroen, and Luis A. Ortiz López. 2011. “Restricciones pragmáticas y sociales en la expresión de futuridad en el español de Puerto Rico [Pragmatic and social restrictions in the expression of the future in Puerto Rican Spanish].” Spanish in Context 8: 50–72.

    Haugh, Michael, Wei-Lin Melody Chang, and Dániel Z. Kádár. 2015. “’Doing deference’: Identities and relational practices in Chinese online discussion boards.” Pragmatics 25(1): 73-98.

    Please use ample margins and 1.5 line spacing.

    Do not use running heads and avoid full justification and ‘stiff’ hyphenation. Examples, quotations, tables, headings etc. should be presented in a clear and consistent way, so that they can be identified and formatted in the style of our journal. References should be given in accordance with our style sheet (‘Instructions to Authors’); font enhancements (such as italics, bold face, caps, small caps, etc.) may be applied directly in the text itself.

    Whatever formatting or style conventions are employed, please be consistent.

    Tables and figures

    All tables, figures, and trees must fit within the page size as specified below:

    4.5” x 7.5” (≈ 11,5 cm x 19 cm)

    Please be aware that prior to typesetting, the pages will have to be reduced in size; any lettering etc. should be big enough to be legible also after reduction. Suggested font setting for main text: Times (New) Roman 12 pts. For tables and footnotes: Times Roman 10 pts (absolute lowest size: 8 pts).

    Tables and figures should be numbered consecutively and provided with appropriate captions. They should be referred to in the main text as “Table 2”, “Figure 3”, etc. (avoid expressions such as “in the following table: ...” or “See the figure below.”).

    Please indicate the preferred positioning of tables and figures in the text in this way:




    Running heads

    It is not necessary to provide running heads. For articles with long titles (which in general should be avoided), a shortened version (max. 55 characters), to be used as running head, may be provided on the cover sheet of your contribution.

    Emphasis and foreign words:

    Use italics for words in languages other than English as well as for emphasis.

    Boldface should be used only for highlighting words within italicized stretches and for headings.

    Please refrain from the use of FULL CAPS (except for focal stress and abbreviations). Using small caps is sometimes a viable option.

    Do not use underlining except when conventionally required in your field of research. (It is OK to use underlining for highlighting within examples as an alternative to boldface).

    For conventionally used terms or expressions (e.g., ‘context of situation’), please

    use single quotes; these may also be used as ‘scare quotes’ to focus attention on a particular word or expression. For glosses and directly quoted forms and expressions, always use double quotes.

    Sections and headings

    Articles should be conveniently divided into sections and, if necessary, subsections. If you do not use electronic styling, please mark section headings as follows:

    Level 1 = bold italics, one line space before, section number flush left. Text starts immediately below.

    Level 2 = italics, one line space before, section number flush left. Text starts immediately below.

    Level 3ff = italics, one line space before, section number flush left. Headings end with a full stop, with the text following on the same line.

    Numbering should be in Arabic numerals (no Roman numbers for footnotes either!). Do not use italics for numbering; use full stops between numbers and after the last number, thus:

    Section 1. ...

    Section 2.3.1. ....


    In-text quotations should be given in double quotation marks.

    Quotations longer than three lines should be indented left and right, without quotation marks, followed by the appropriate reference to the source on a separate line (left adjusted). Such long quotations should be set off from the main text by a line of space above and below.


    Should not be indented. If numbered, please number as follows:

    1. .....................

    (or a. .......................)

    2. .....................

    (or b. .......................)

    Lists that run on with the main text may be numbered using parentheses:

    (1).............., (2)............., etc.

    Examples and glosses

    Examples should be numbered with Arabic numerals in parentheses, thus: (1) ...; (2) ...; etc..

    Examples in languages other than English should be in italics; an approximate translation should be provided. Between the original and the translation lines, a line with glosses (and in cases of more ‘exotic’ languages, a line containing a morphemic breakdown) may be added. Such interlinear information is given without punctuation or highlighting. For the abbreviations in the interlinear gloss, CAPS may be used; these will be converted to small caps by our typesetters in the final formatting.

    Please note that lines 1 and 2 are lined up through the use of spaces: it is essential that the number of elements in lines 1 and 2 match. If two words in the example correspond to one word in the gloss use a full stop to glue the two together (2a). Morphemes are separated by hyphens (1, 2b).

    Every next level in the example gets one indent/tab.















    “He has written many best-sellers.’”




    houdt van







    “Jan loves Marie.”















    “Ed and Floor are going to live together.”


    For glossing (where applicable), use the Leipzig Glossing Rules ( Use small caps, not full caps for category labels:, not green~ATT-M.PL.


    Notes should be kept to a minimum and should be submitted as numbered endnotes.

    ***Note: indicators in the text should appear at the end of sentences or phrases, and follow the respective punctuation marks.

    Funding information

    Funding information should be provided if funding was received through a grant for the research that is discussed in the article, including funder name and grant number, in a separate section called "Funding information" before (an Acknowledgment section and) the References.


    Acknowledgments (other than funding information, see above) should be added in a separate, unnumbered section entitled "Acknowledgments", placed before the References.


    Appendices should follow the References.


    When submitting your article, please observe the following:

    Make sure that you submit the final, clean version of the manuscript, together with all accompanying files (figures etc., if submitted separately).

    All pages should be numbered throughout.

    As the journal follows a double blind reviewing process, authors should avoid any self-identifying elements in the manuscript. If reference to one’s own work is needed, the word “Author” can be used.

    The first page of the manuscript should contain the title, a self-contained abstract (100-150 words) and 5-8 keywords. On a separate page, authors should provide the title of the article, the author’s name and affiliation, full postal and e-mail address and a short bio (max. 70 words).

    Authors are responsible for observing the laws of copyright when quoting or reproducing material.

    File naming conventions

    When naming your files please use the following conventions: Use the first three characters of the first author’s last name, followed by the proper three character file extension. For example, if that name is Johnson, the respective document file should be named JOH.DOC. Do not use the three character extension except for identifying the file type, as provided by the system (e.g. JOH.DOC is OK, but not JOH.ART, JOH.REV; instead use JOHART.DOC, JOHR1.DOC, etc.). Figures, tables etc. should be named using the appropriate standard extensions, e.g. JOH1.EPS, JOH2.TIF, JOH3.XLS, etc.


    MS Word (PC or Mac) is our preferred submission format, although other formats are possible as well. If, for some reason, a different format is required than the one supplied, we will contact you.

    Graphic files

    Please supply figures as converted to Encapsulated Postscript (EPS) or Tagged Image File Format (TIFF) in addition to the original creation files. (Note that the typesetters cannot make corrections or changes in figures that are supplied as graphics).

    Proofing procedure

    The first author of a contribution will receive a PDF of first proofs of the article for correction via email and will be requested to return the corrections to the journal editor within 7 days of receipt. Acrobat Reader can be downloaded for free from which will enable you to read and print the file. Please limit corrections to the essential. It is at the publisher’s discretion not to implement substantial textual changes or to charge the author. If it is absolutely necessary to change larger chunks of text (i.e. more than just a few words), it is best to submit the changes on disk (with identical hard copy).

    Please contact the journal editor if you cannot handle proofs for your article in electronic format (i.e., receive the proofs as a PDF-attachment at your email address).

    All editorial correspondence and books for review should be sent to the Editor:

    Prof. Chaoqun Xie
    internetpragmatics at


    Communication Studies

    Communication Studies

    Main BIC Subject

    CFG: Semantics, Pragmatics, Discourse Analysis

    Main BISAC Subject

    LAN009030: LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics