Internet Pragmatics

A huge amount of communication is nowadays carried out on the internet, as is reflected in online social networking sites, instant messaging interactions and the emergence of norms of production and interpretation in online communities as regards the discursive construction of digital selves, digital communicative action and digital codes of interaction, among other interfaces for virtual interaction. Internet Pragmatics was launched as a response to the emerging challenges of applying pragmatic perspectives to internet or technologically mediated interaction. The journal provides a unique, fully peer-reviewed forum dedicated to cutting-edge research into internet pragmatics, examining how people use the internet and social media to fulfill their communicative needs, and how those virtual interactions entail pragmatic implications on human relationships, identities and social or professional collectivities. It also seeks to explore and expound how online communication is both similar to and different from offline interaction, how the online world and the offline world are both distinct and inseparable but also intertwined in a number of ways, and how online or digital identities impact on people’s language use in offline interaction and vise versa.

Internet Pragmatics promotes interdisciplinary dialogue and interface studies between pragmatics and other fields including but not limited to sociology, media studies, digital communication, discourse analysis, cognitive science, anthropology, psychology, philosophy and even neuroscience. The journal intends to contribute to a better and deeper understanding of language use and interaction in cyberspace and of human beings in and across mediated contexts.

Internet Pragmatics publishes its articles Online First.

Internet Pragmatics can also be found on social media:

ISSN 2542-3851 | E-ISSN 2542-386X
Sample issue: IP 1:1
Chaoqun Xie | Zhejiang International Studies University | internetpragmatics at
Francisco Yus | University of Alicante, Spain
Review Editor
Sanna-Kaisa Tanskanen | University of Helsinki, Finland
Advisory Board
Jenny Arendholz | University of Munich, Germany
Brook Bolander | Monash University, Australia
Patricia Bou-Franch | University of Valencia, Spain
Jan Chovanec | Masaryk University, Czech Republic
Daria Dayter | University of Basel, Switzerland
Anita Fetzer | University of Augsburg, Germany
Pilar Garcés-Conejos Blitvich | University of North Carolina at Charlotte, USA
Gu Yueguo | Beijing Foreign Studies University, China
Claire Hardaker | Lancaster University, UK
Michael Haugh | University of Queensland, Australia
Ziran He | Guangdong University of Foreign Studies, China
Theresa Heyd | FU Berlin, Germany
Christian R. Hoffmann | University of Augsburg, Germany
Andreas H. Jucker | University of Zurich, Switzerland
Dajin Lin | Fujian Normal University, China
Miriam A. Locher | University of Basel, Switzerland
Nuria Lorenzo-Dus | University of Swansea, UK
Ruth Page | University of Birmingham, UK
Caroline Tagg | The Open University, UK
Elda Weizman | Bar Ilan University, Israel
Michele Zappavigna | The University of New South Wales, Australia
Subscription Info
Current issue: 3:1, available as of July 2020
Next issue: 3:2, expected December 2020

General information about our electronic journals.

Subscription rates

All prices for print + online include postage/handling.

Online-only Print + online
Volume 4 (2021): 2 issues; ca. 320 pp. EUR 154.00 EUR 173.00
Volume 3 (2020): 2 issues; ca. 320 pp. EUR 154.00 EUR 173.00

Individuals may apply for a special subscription rate of EUR 60.00 (online‑only: EUR 55.00)
Private subscriptions are for personal use only, and must be pre-paid and ordered directly from the publisher.

Available back-volumes

Online-only Print + online
Complete backset
(Vols. 1‒2; 2018‒2019)
4 issues;
640 pp.
EUR 298.00 EUR 335.00
Volume 2 (2019) 2 issues; 320 pp. EUR 151.00 EUR 170.00
Volume 1 (2018) 2 issues; 320 pp. EUR 147.00 EUR 165.00
IssuesOnline-first articles

Volume 3 (2020)

Volume 2 (2019)

Volume 1 (2018)

Latest articles

13 October 2020

  • Internet memes we live by (and die by)
    Chaoqun Xie | IP 3:2 (2020) pp. 145–173
  • 28 August 2020

  • On the order of processing of humorous tweets with visual and verbal elements
    María Simarro Vázquez, Nabiha El Khatib, Phillip Hamrick & Salvatore Attardo
  • 5 August 2020

  • Emojis and the performance of humour in everyday electronically-mediated conversation: A corpus study of WhatsApp chats
    Agnese Sampietro
  • 31 July 2020

  • Humour in multimodal times: Insights from online interactions among senior users of a WhatsApp group
    Olga Cruz-Moya & Alfonso Sánchez-Moya
  • 24 July 2020

  • Greek migrant jokes online: A diachronic-comparative study on racist humorous representations
    Argiris Archakis & Villy Tsakona
  • When humour backfires: How do WhatsApp users respond to humorous profile statuses as a self-presentation strategy?
    Carmen Maíz-Arévalo
  • 15 July 2020

  • How and why people are impolite in danmu?
    Jiayi Wang
  • 8 July 2020

  • The internet and social media as a theme and channel of humor
    Agnieszka Piskorska
  • 1 July 2020

  • Incongruity-resolution humorous strategies in image macro memes
    Francisco Yus
  • 28 May 2020

  • Matteo Farina. 2018. Facebook and Conversation Analysis: The Structure and Organization of Comment Threads
    Reviewed by Christian J. Schmitt | IP 3:1 (2020) pp. 121–126
  • 25 May 2020

  • Internet memes as multilayered re-contextualization vehicles in lay-political online discourse
    Monika Kirner-Ludwig | IP 3:2 (2020) pp. 283–320
  • 12 May 2020

  • Jan Blommaert. 2018. Durkheim and the Internet: On Sociolinguistics and the Sociological Imagination
    Reviewed by Hartmut Haberland | IP 3:1 (2020) pp. 133–138
  • 7 April 2020

  • Attitudes towards elastic language in Australian online healthcare information
    Grace Zhang & Ming-Yu Tseng | IP 3:1 (2020) pp. 34–63
  • 6 April 2020

  • Bradley E. Wiggins. 2019. The Discursive Power of Memes in Digital Culture: Ideology, Semiotics and Intertextuality
    Reviewed by Elke Diedrichsen | IP 3:2 (2020) pp. 321–326
  • Michele Zappavigna. 2018. Searchable Talk: Hashtags and Social Media Metadiscourse
    Reviewed by Dominika Kováčová | IP 3:1 (2020) pp. 127–132
  • 24 March 2020

  • More than playfulness: Emojis in the comments of a WeChat official account
    Yiqiong Zhang, Min Wang & Ying Li
  • 23 March 2020

  • Thinking out of the box: Production of direct metaphor in a social media context
    Romy A. M. van den Heerik, Ellen Droog, Melanie Jong Tjien Fa & Christian Burgers | IP 3:1 (2020) pp. 64–94
  • 20 March 2020

  • Anastasia Denisova. 2019. Internet Memes and Society: Social, Cultural and political Contexts
    Reviewed by Guangmin Li | IP 3:2 (2020) pp. 327–331
  • 17 February 2020

  • The construction of heterogeneous and fluid identities: Translanguaging on WeChat
    Luyao Li & Jing Huang
  • 27 January 2020

  • A pragmatics of intimacy
    Rosina Márquez Reiter & David M. Frohlich | IP 3:1 (2020) pp. 1–33
  • 10 January 2020

  • Mariza Georgalou. 2017. Discourse and Identity on Facebook
    Reviewed by Shanshan Xie | IP 3:1 (2020) pp. 116–120
  • 17 December 2019

  • Chronotopic (non)modernity in translocal mobile messaging among Chinese migrants in the UK
    Agnieszka Lyons, Caroline Tagg & Rachel Hu
  • 13 December 2019

  • Constructing authorial pseudonyms and authorial identity in online fanfiction communities
    Lisa Donlan | IP 3:1 (2020) p. 95
  • 20 November 2019

  • Sara Mills. 2017. English Politeness and Class
    Reviewed by Wenwen Geng & Liling Lin | IP 2:2 (2019) pp. 325–329
  • 19 November 2019

  • Exploring local meaning-making resources: A case study of a popular Chinese internet meme (biaoqingbao)
    Yaqian Jiang & Camilla Vásquez | IP 3:2 (2020) pp. 260–282
  • 5 November 2019

  • Monika Kopytowska (ed). 2017. Contemporary Discourses of Hate and Radicalism across Space and Genres
    Reviewed by Gintaras Dautartas | IP 2:2 (2019) pp. 330–334
  • 21 October 2019

  • Agency and impoliteness in Korean online interactions
    Ariel Kim & Lucien Brown | IP 2:2 (2019) pp. 233–259
  • 16 October 2019

  • “The murderer is him ✓” Multimodal humor in danmu video comments
    Leticia Tian Zhang & Daniel Cassany
  • 15 October 2019

  • How much reading between the lines is there in online game playing? The functions of ‘Good job’ as a communication tool in Monster Strike
    Noboru Sakai | IP 2:2 (2019) pp. 290–318
  • 23 September 2019

  • Dániel Z. Kádár. 2017. Politeness, Impoliteness and Ritual: Maintaining the Moral Order in Interpersonal Interaction
    Reviewed by Jiayi Wang | IP 2:2 (2019) pp. 319–324
  • 20 September 2019

  • Self-denigration and the mixed messages of ‘ugly’ selfies in Instagram
    Ruth Page | IP 2:2 (2019) pp. 173–205
  • 19 August 2019

  • On the interaction of core and emergent common ground in Internet memes
    Elke Diedrichsen | IP 3:2 (2020) pp. 223–259
  • 29 July 2019

  • Memes and the media narrative: The Nike-Kaepernick controversy
    Bradley E. Wiggins | IP 3:2 (2020) pp. 202–222
  • 16 July 2019

  • Why is Twitter so popular in Japan? Linguistic devices for monologization
    Mitsuko Narita Izutsu & Katsunobu Izutsu | IP 2:2 (2019) pp. 260–289
  • 1 July 2019

  • Stylistic humor across modalities: The case of Classical Art Memes
    Anna Piata | IP 3:2 (2020) pp. 174–201
  • 7 June 2019

  • A study of phatic emoji use in WhatsApp communication
    Bethany Aull | IP 2:2 (2019) pp. 206–232
  • 20 May 2019

  • Some food for thought on the theory and practice of internet pragmatics
    Anita Fetzer | IP 2:1 (2019) pp. 34–40
  • Internet pragmatics and the fuzziness of analytical categories: A response to Francisco Yus
    Andreas H. Jucker | IP 2:1 (2019) pp. 41–45
  • The future of internet pragmatics: Challenges old and new
    Ruth Page | IP 2:1 (2019) pp. 46–49
  • The pragmatic use of vocatives in private one-to-one digital communication
    Esther Asprey & Caroline Tagg | IP 2:1 (2019) p. 83
  • Place identity construction in Greek neomigrants’ social media discourse
    Mariza Georgalou | IP 2:1 (2019) pp. 136–161
  • Genres, media, and recontextualization practices: Re-considering basic concepts of genre theory in the age of social media
    Helmut Gruber | IP 2:1 (2019) pp. 54–82
  • Evidentiality and stance in YouTube comments on smartphone reviews
    Alejandro Parini & Anita Fetzer | IP 2:1 (2019) pp. 112–135
  • Marcel Danesi. 2017. The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet
    Reviewed by Hartmut Haberland | IP 2:1 (2019) pp. 167–172
  • Daria Dayter. 2016. Discursive Self in Microblogging: Speech acts, stories and self-praise
    Reviewed by Marjut Johansson | IP 2:1 (2019) pp. 162–166
  • An outline of some future research issues for internet pragmatics
    Francisco Yus | IP 2:1 (2019) pp. 1–33
  • Internet pragmatics and the future: A reply to Fetzer, Jucker and Page
    Francisco Yus | IP 2:1 (2019) pp. 50–53
  • Guidelines


    Articles should be in English. English spelling and style should be consistently either British or American throughout. If you are not a highly proficient user of English, you should have the paper checked by an English language professional.

    Contributions, maximally 10,000 words in length (including references, an abstract of 100-150 words, 5-8 keywords and a 70-word bio), should be submitted as email attachments in Word to: internetpragmatics at



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    Yus, Francisco. 2011. Cyberpragmatics: Internet-Mediated Communication in Context. Amsterdam: John Benjamins.

    Book (edited volume):

    Dynel, Marta, and Jan Chovanec (eds). 2015. Participation in Public and Social Media Interactions. Amsterdam: John Benjamins.

    Article (in book):

    Arundale, Robert B. and David Good. 2002. “Boundaries and sequences in studying conversation.” In Rethinking Sequentiality: Linguistics Meets Conversational Interaction, ed. by Anita Fetzer, and Christiane Meierkord, 121-150. Amsterdam: John Benjamins.

    Article (in journal):

    Claes, Jeroen, and Luis A. Ortiz López. 2011. “Restricciones pragmáticas y sociales en la expresión de futuridad en el español de Puerto Rico [Pragmatic and social restrictions in the expression of the future in Puerto Rican Spanish].” Spanish in Context 8: 50–72.

    Haugh, Michael, Wei-Lin Melody Chang, and Dániel Z. Kádár. 2015. “’Doing deference’: Identities and relational practices in Chinese online discussion boards.” Pragmatics 25(1): 73-98.

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    “He has written many best-sellers.’”




    houdt van







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    “Ed and Floor are going to live together.”


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    All editorial correspondence and books for review should be sent to the Editor:

    Prof. Chaoqun Xie
    internetpragmatics at


    Communication Studies

    Communication Studies

    Main BIC Subject

    CFG: Semantics, Pragmatics, Discourse Analysis

    Main BISAC Subject

    LAN009030: LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics