Science Communication on the Internet

Old genres meet new genres

| University of Zaragoza
| University of Zaragoza
ISBN 9789027204660 | EUR 95.00 | USD 143.00
ISBN 9789027261793 | EUR 95.00 | USD 143.00
This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.
[Pragmatics & Beyond New Series, 308]  2019.  vi, 242 pp.
Publishing status: Available
Table of Contents
Chapter 1. Connecting traditional and new genres: Trends and emerging themes
María José Luzón and Carmen Pérez-Llantada
Chapter 2. At the frontlines of the online scientific article
Joseph E. Harmon
Chapter 3. The case of the scientific research article and lessons concerning genre change online
Ashley Rose Mehlenbacher and Brad Mehlenbacher
Chapter 4. The graphical abstract as a new genre in the promotion of science
Graciela Rabuske Hendges and Cristiane Salete Florek
Chapter 5. Scholarly soundbites: Audiovisual innovations in digital science and their implications for genre evolution
Elizabeth Rowley-Jolivet and Shirley Carter-Thomas
Chapter 6. Continuity and change: Negotiating relationships in traditional and online peer review genres
Ruth Breeze
Chapter 7. The multimodal bridge between academics and practitioners in the Harvard Business Review’s digital context: A multi-levelled qualitative analysis of knowledge construction
Carmen Daniela Maier and Jan Engberg
Chapter 8. The role of genre hybridity and hypermodality in digital knowledge dissemination: The case of the IEEE Spectrum
Ivana Mirović, Vesna Bogdanović and Vesna Bulatovic
Chapter 9. #Vaccineswork: Recontextualizing the content of epidemiology reports on Twitter
Deborah Orpin
Chapter 10. The representation of science and technology in genres of Vatican discourse: Pope Francis’s encyclical Laudato Si’ as a case study
Graham Smart and Matthew Falconer
Chapter 11. Public- and expert-facing communication: A case study of polycontextuality and context collapse in Internet-mediated citizen science
Gwendolynne Reid and Chris M. Anson
“This book will be of great interest to researchers and practitioners of any discipline, since it raises awareness of the fact that academics need to meet the intellectual expectations of varied interdisciplinary and expert-level audiences to produce effective online science communication. Students and scholars of academic discourse analysis, specialised discourse, corpus linguistics, linguistics and other areas concerned with interdisciplinary science communication around the world also stand to benefit greatly from reading this significant work.”
Cited by

Cited by 1 other publications

Hafner, Christoph
2021. The Context and Media of Legal Discourse. Applied Linguistics Crossref logo

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Subjects & Metadata

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  2019036906 | Marc record