Science Communication on the Internet
Old genres meet new genres
Editors
| University of Zaragoza
| University of Zaragoza
This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.
[Pragmatics & Beyond New Series, 308] 2019. vi, 242 pp.
Publishing status: Available
© John Benjamins
Table of Contents
1–18
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19–40
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41–57
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59–79
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81–106
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107–129
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131–151
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153–172
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173–194
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195–217
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219–238
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Index
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239–241
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“This book will be of great interest to researchers and practitioners of any discipline, since it raises awareness of the fact that academics need to meet the intellectual expectations of varied interdisciplinary and expert-level audiences to produce effective online science communication. Students and scholars of academic discourse analysis, specialised discourse, corpus linguistics, linguistics and other areas concerned with interdisciplinary science communication around the world also stand to benefit greatly from reading this significant work.”
Noelia Ruiz-Madrid, Universitat Jaume I, in ESP Today Vol. 8:2 (2020)
Subjects
Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics