Science Communication on the Internet
Old genres meet new genres
This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.
[Pragmatics & Beyond New Series, 308] 2019. vi, 242 pp.
Publishing status: Available
© John Benjamins
Table of Contents
Chapter 1. Connecting traditional and new genres: Trends and emerging themesMaría-José Luzón and Carmen Pérez-Llantada | pp. 1–18
Chapter 2. At the frontlines of the online scientific articleJoseph E. Harmon | pp. 19–40
Chapter 3. The case of the scientific research article and lessons concerning genre change onlineAshley Rose Mehlenbacher and Brad Mehlenbacher | pp. 41–57
Chapter 4. The graphical abstract as a new genre in the promotion of scienceGraciela Rabuske Hendges and Cristiane Salete Florek | pp. 59–80
Chapter 5. Scholarly soundbites: Audiovisual innovations in digital science and their implications for genre evolutionElizabeth Rowley-Jolivet and Shirley Carter-Thomas | pp. 81–106
Chapter 6. Continuity and change: Negotiating relationships in traditional and online peer review genresRuth Breeze | pp. 107–130
Chapter 7. The multimodal bridge between academics and practitioners in the Harvard Business Review’s digital context: A multi-levelled qualitative analysis of knowledge constructionCarmen Daniela Maier and Jan Engberg | pp. 131–152
Chapter 8. The role of genre hybridity and hypermodality in digital knowledge dissemination: The case of the IEEE SpectrumIvana Mirović, Vesna Bogdanović and Vesna Bulatović | pp. 153–172
Chapter 9. #Vaccineswork: Recontextualizing the content of epidemiology reports on TwitterDeborah Orpin | pp. 173–194
Chapter 10. The representation of science and technology in genres of Vatican discourse: Pope Francis’s encyclical Laudato Si’ as a case studyGraham Smart and Matthew Falconer | pp. 195–218
Chapter 11. Public- and expert-facing communication: A case study of polycontextuality and context collapse in Internet-mediated citizen scienceGwendolynne Reid and Chris M. Anson | pp. 219–238
Index | pp. 239–241
“This book will be of great interest to researchers and practitioners of any discipline, since it raises awareness of the fact that academics need to meet the intellectual expectations of varied interdisciplinary and expert-level audiences to produce effective online science communication. Students and scholars of academic discourse analysis, specialised discourse, corpus linguistics, linguistics and other areas concerned with interdisciplinary science communication around the world also stand to benefit greatly from reading this significant work.”
Noelia Ruiz-Madrid, Universitat Jaume I, in ESP Today Vol. 8:2 (2020)
“The most prominent features of this book can be summarized as the following three aspects. First, Luzón & Pérez-Llantada provide us with an innovative research vision in discourse studies. We feel that science communication is undergoing profound changes. Second, data and examples presented in this volume are not only abundant but also naturally occurring. Third, a wide span of disciplines in both science and humanities are explored.”
Wen Ma, Shandong University, in Discourse Studies 23(6) (2021).
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Subjects & Metadata
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics