The Cultural Context in Business Communication

ORCID logoSusanne Niemeier | University of Bremen
Charles P. Campbell | New Mexico Inst. of Mining and Technology
René Dirven † | Gerhard Mercator University Duisburg
ISBN 9789027221766 (Eur) | EUR 110.00
ISBN 9781556195303 (USA) | USD 165.00
ISBN 9789027273963 | EUR 110.00 | USD 165.00
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The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
[Not in series, 87] 1998.  vi, 269 pp.
Publishing status: Available
Table of Contents
“By combining theoretical, research, and applied articles in an integrated framework the book offers value and useful insights to both academics and practitioners.”
“[...] stimulating provocative [...] demonstrate the complexities and hazards of business communication [...] for the teacher, there is a lot to learn from the innovative training contributions.”
Cited by

Cited by 8 other publications

Cebron, Mag. Neva, Mag. Reka Jablonkai & Ljerka Rados
2005. The cross-cultural business communication project or expoiting ICT to facilitate ICC. Journal of Intercultural Communication 5:2  pp. 1 ff. DOI logo
Gotti, Maurizio
2004. Specialised Discourse in Multilingual and Multicultural Contexts. ASp :45-46  pp. 5 ff. DOI logo
2000. Discourse, Organizations and National Cultures. Discourse Studies 2:1  pp. 5 ff. DOI logo
Kerbrat-Orecchioni, Catherine & Véronique Traverso
2008. 1. Présentation. In Les interactions en site commercial,  pp. 7 ff. DOI logo
Marcella, Rita & Sylvie Davies
2004. The use of customer language in international marketing communication in the Scottish food and drink industry. European Journal of Marketing 38:11/12  pp. 1382 ff. DOI logo
van Horn, Stanley
2019. World Englishes and Global Commerce. In The Handbook of World Englishes,  pp. 635 ff. DOI logo
Wu, Yuxi, W. Keith Edwards & Sauvik Das
2022. 2022 IEEE Symposium on Security and Privacy (SP),  pp. 1863 ff. DOI logo
Yli-Jokipii, H.
2001. The local and the global: an exploration into the Finnish and English Websites of a Finnish company. IEEE Transactions on Professional Communication 44:2  pp. 104 ff. DOI logo

This list is based on CrossRef data as of 19 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.


Main BIC Subject

CF: Linguistics

Main BISAC Subject

LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  97052990 | Marc record