The Cultural Context in Business Communication

| University of Bremen
| New Mexico Inst. of Mining and Technology
| Gerhard Mercator University Duisburg
ISBN 9789027221766 (Eur) | EUR 110.00
ISBN 9781556195303 (USA) | USD 165.00
ISBN 9789027273963 | EUR 110.00 | USD 165.00
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
[Not in series, 87]  1998.  vi, 269 pp.
Publishing status: Available
Table of Contents
Susanne Niemeier
I. Theoretical Issues
Three domains of culture and the triune brain
Edward T. Hall
Rhetorical ethos: A bridge between high-context and low-context cultures?
Charles P. Campbell
II. Interculturality
Negotiating with foreign business persons: An introduction for Americans with propositions on six cultures
Stephen E. Weiss and William Stripp
III. The Cultural Context
Power and distance as cultural and contextual elements in Finnish and English business writing
Hilkka Yli-Jokipii
Cultural values and Irish economic performance
W. Fred Scharf and Seamus Mac Mathúna
IV. Linguistic Perspectives
Parallel texts and diverging cultures in Hong Kong: Implications for intercultural communication
Peter Grundy
Cultural keywords in Chinese-Dutch business negotiations
Xiangling Li and A.J. Koole
‘Harmonious cooperation’ in an English-German intercultural business negotiation
Ralf Pörings
V. Training
Raising awareness in business communication training
Lut Baten and Mia Ingels
The experience of sameness in differences: A course in international business writing
Jan Piet Verckens, Ken Davis and Antoon De Rycker
Name Index
Subject Index
“By combining theoretical, research, and applied articles in an integrated framework the book offers value and useful insights to both academics and practitioners.”
“[...] stimulating provocative [...] demonstrate the complexities and hazards of business communication [...] for the teacher, there is a lot to learn from the innovative training contributions.”
Cited by

Cited by 3 other publications

2000. Discourse, Organizations and National Cultures. Discourse Studies 2:1  pp. 5 ff. Crossref logo
Horn, Stanley
2019.  In The Handbook of World Englishes,  pp. 635 ff. Crossref logo
Yli-Jokipii, H.
2001. The local and the global: an exploration into the Finnish and English Websites of a Finnish company. IEEE Transactions on Professional Communication 44:2  pp. 104 ff. Crossref logo

This list is based on CrossRef data as of 20 november 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects & Metadata
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
ONIX Metadata
ONIX 2.1
ONIX 3.0
U.S. Library of Congress Control Number:  97052990 | Marc record