Visual Metaphor

Structure and process

Editor
| University of Amsterdam
HardboundAvailable
ISBN 9789027201515 | EUR 90.00 | USD 135.00
 
e-Book
ISBN 9789027263476 | EUR 90.00 | USD 135.00
 
Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.
Publishing status: Available
Table of Contents
Preface
vii–viii
Chapter 1. Introduction
Wilbert Spooren
1–8
Part I. Structure
Chapter 2. Ways with pictures: Visual incongruities and metaphor
Joost Schilperoord
11–46
Chapter 3. VISMIP: Towards a method for visual metaphor identification
Ester Šorm and Gerard J. Steen
47–88
Chapter 4. VisMet 1.0: An online corpus of visual metaphors
Marianna Bolognesi, Romy A.M. van den Heerik and Esther van den Berg
89–114
Part II. Process
Chapter 5. Behavioral evidence for VISMIP
Romy A.M. van den Heerik, Ester Šorm and Gerard J. Steen
117–146
Chapter 6. How visual form affects metaphoric conceptualization: The role of shape similarity
Lisanne Van Weelden, Fons Maes and Joost Schilperoord
147–162
Chapter 7. Conventionality in visual metaphor
Didier Hodiamont, Hans Hoeken and Margot van Mulken
163–184
Chapter 8. Conclusion
Gerard J. Steen
185–196
Index
197–198
“All in all, the book edited by Steen devoted to visual metaphors deserves numerous accolades. First, because it makes important contributions to this flourishing field of study, with the empirical research results obtained, and with the typology of incongruent advertising images, the methodology for identifying visual metaphors or the VisMet corpus description. Secondly, because it considers new questions and intriguing unexplored aspects. And lastly, because it can stoke the debate needed to build a solid theory that can explain all of the visual manifestations of this complex cognitive phenomenon called a metaphor.”
“The framework, albeit firmly grounded in the findings of textual analysis, is clear and well thought-out and the various contributions are scholarly examples of methodological rigour. Within its pages, the reader can find a wide range of useful tools and empirical methods for exploring and examining the complex nature of visual metaphor in static images.”
Cited by

Cited by other publications

Bort-Mir, Lorena
2020. Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure. Complutense Journal of English Studies 28  pp. 177 ff. Crossref logo
Cavazzana, Alessandro & Marianna Bolognesi
2020. Uncanny resemblance. Cognitive Linguistic Studies 7:1  pp. 31 ff. Crossref logo
Hetmański, Marek
2020. Visual metaphor and its narrative function. Cognitive Linguistic Studies 7:1  pp. 141 ff. Crossref logo
Nacey, Susan, Aletta G. Dorst, Tina Krennmayr, W. Gudrun Reijnierse & Gerard J. Steen
2019.  In Metaphor Identification in Multiple Languages [Converging Evidence in Language and Communication Research, 22],  pp. 2 ff. Crossref logo

This list is based on CrossRef data as of 01 december 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects
BIC Subject: CFD – Psycholinguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General