Perspectives on Localization

ORCID logoKeiran J. Dunne | Kent State University
ISBN 9789027231895 | EUR 115.00 | USD 173.00
ISBN 9789027293862 | EUR 115.00 | USD 173.00
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Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:

  • Return on investment and the localization business case
  • Localization cost drivers and cost-containment strategies
  • Localization quality and customer-focused quality management
  • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
  • Using a meta-language to facilitate accurate translation of disembodied content
  • The case for managing source-language terminology
  • Terminology management in the localization process
  • Reconciling industry needs and academic objectives in localization education
  • Localization standards and the commoditization of linguistic information
  • The creation and application of language industry standards
  • Rethinking customer-focused localization through user-centered design
  • Moving from translation reuse to language reuse
Publishing status: Available
Table of Contents
“[...] one of the few theoretical examinations of an area which is still evolving, still misunderstood and still evading categorization [...] addresses a real need for theory in localization. [...] Dunne has assembled a collection of contributions covering a diverse range of topics to produce a book which builds substantially on the hitherto hands-on work previously available [...] should be required reading for those pursuing localization studies.”
“[...] the book functions exactly as the title suggests, giving various perspectives on a collection of areas within the field of localization. Its strength lies in its diversity, pointing out the many ways in which localization affects a company, a scholar, a manager, an accountant, an engineer, and more.”

Communication Studies

Communication Studies

Translation & Interpreting Studies

Translation Studies

Main BIC Subject

GTC: Communication studies

Main BISAC Subject

LAN004000: LANGUAGE ARTS & DISCIPLINES / Communication Studies