Language Policy in Business

Discourse, ideology and practice

| Aston University
HardboundForthcoming
ISBN 9789027207609 | EUR 95.00 | USD 143.00
 
e-BookOrdering information
ISBN 9789027260697 | EUR 95.00 | USD 143.00
 
Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism.

The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related.
[Discourse Approaches to Politics, Society and Culture, 89]  Expected October 2020.  xv, 189 pp. + index
Publishing status: In production
Table of Contents
This is a provisional table of contents, and subject to changes.
List of figures
List of tables
List of abbreviations
Acknowledgements
Chapter 1. Introduction
Chapter 2. Language, power and political control in Wales
Chapter 3. Towards a discursive approach to language policy
Chapter 4. How to operationalise a multi-level discourse analysis
Chapter 5. Political and corporate language policy discourse: Shifting discourses across contexts
Chapter 6. Language policy, ideology and practice in Welsh business: Stakeholder perspectives
Chapter 7. Managers’ local promotion of bilingualism in business
Chapter 8. Conclusions: Taking stock of minority language policy in business
References
Transcription conventions
References

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Subjects

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics