The Journal of Internationalization and Localization
Volume 1 (2009)
2009. 96 pp.
Publishing status: Available
© John Benjamins
Available under the Creative Commons Attribution-NonCommercial (CC BY-NC) 4.0 license.
For any use beyond this license, please contact the publisher at [email protected].
Table of Contents
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Interactive Food & Beverage Marketing: Targeting Latino Youth in the Digital AgeMari D. González | pp. 4–39
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How to treat GUI Options in IT Technical Texts for Authoring and Machine TranslationJohann Roturier & Sabine Lehmann | pp. 40–59
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The evaluation of pragmatic and functionalist aspects in localization: towards a holistic approach to Quality AssuranceMiguel A. Jiménez-Crespo | pp. 60–93
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Evolution of User-generated Translation: Fansubs, Translation Hacking and CrowdsourcingMinako O'Hagan | pp. 94–121
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Profile of a Terminologist in Localization EnvironmentsBarbara Inge Karsch | pp. 122–149
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Globalization, Reterritorialization, and MarketingSudhir H. Kale & Natalina Zlatevska | pp. 150–167
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Video Game Localisation for Fans by Fans: The Case of RomhackingPablo Muñoz Sánchez | pp. 168–185
Articles