The Journal of Internationalization and Localization 1
[The Journal of Internationalization and Localization, 1] 2009. 96 pp.
Publishing status: Available
© John Benjamins
The electronic edition is available under a CC BY-NC 4.0 license.
Table of Contents
Interactive Food & Beverage Marketing: Targeting Latino Youth in the Digital AgeMari D. González | pp. 4–39
How to treat GUI Options in IT Technical Texts for Authoring and Machine TranslationJohann Roturier and Sabine Lehmann | pp. 40–59
The evaluation of pragmatic and functionalist aspects in localization: towards a holistic approach to Quality AssuranceMiguel A. Jiménez-Crespo | pp. 60–93
Evolution of User-generated Translation: Fansubs, Translation Hacking and CrowdsourcingMinako O'Hagan | pp. 94–121
Profile of a Terminologist in Localization EnvironmentsBarbara Inge Karsch | pp. 122–149
Globalization, Reterritorialization, and MarketingSudhir H. Kale and Natalina Zlatevska | pp. 150–167
Video Game Localisation for Fans by Fans: The Case of RomhackingPablo Muñoz Sánchez | pp. 168–185