Multimodal Argumentation and Rhetoric in Media Genres

Editors
| University of Amsterdam
| University of Amsterdam
HardboundAvailable
ISBN 9789027211316 | EUR 95.00 | USD 143.00
 
e-Book
ISBN 9789027264695 | EUR 95.00 | USD 143.00
 
This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
[Argumentation in Context, 14]  2017.  ix, 301 pp.
Publishing status: Available
Table of Contents
Preface
viii–ix
Introduction. Argumentation and rhetoric in visual and multimodal communication
Assimakis Tseronis and Charles Forceville
2–24
Chapter 1. Rhetoric, argumentation, and persuasion in a multimodal perspective
Georges Roque
26–50
Chapter 2. The rhetorical and argumentative potentials of press photography
Jens E. Kjeldsen
52–80
Chapter 3. Editorial cartoons and ART: Arguing with Pinocchio
Leo Groarke
82–110
Chapter 4. Arguing with illustrations: A visual archaeological debate about the proper place of Australopithecus africanus
Ian J. Dove
112–136
Chapter 5. Perspective by incongruity: Visual argumentative meaning in editorial cartoons
Paul van den Hoven and Joost Schilperoord
138–164
Chapter 6. The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman’s documentaries
Assimakis Tseronis and Charles Forceville
166–188
Chapter 7. Seeing the untold: Multimodal argumentation in movie trailers
Janina Wildfeuer and Chiara Pollaroli
190–216
Chapter 8. Employing film form and style in the argumentative analysis of political advertising
Magnus Hoem Iversen
218–238
Chapter 9. Embodied argumentation in public debates: The role of gestures in the segmentation of argumentative moves
Jérôme Jacquin
240–262
Chapter 10. The “seeds” of charisma: Multimodal rhetoric of Mussolini’s discourse
Isabella Poggi
264–289
Name index
291–293
Subject index
295–301
“Tseronis and Forceville have edited a rich collection focusing on multimodal arguments that combine visual and verbal appeals, now the norm in our media-rich world. The ten contributions from scholars in argumentation, linguistics and rhetoric offer case studies in a variety of genres including advertisements, press photographs, editorial cartoons, documentary films, movie trailers, political ads, scientific diagrams and even physical gestures and bearing. Each chapter also examines the theoretical issues informing its analytical approach, while all emphasize the interactivity rather than the isolation of the different modes. Rounding out this valuable collection, the editors' introduction provides a valuable overview of scholarship on multimodal arguments and suggests promising directions for further research.”
“The editors deliver a multi-faceted enquiry into the rhetorical workings of multimodal argumentation; this is very serious inter-disciplinary scholarship on an exciting new topic. The volume comes as a convincing synthesis of two underexposed strands of linguistic and multimodal media studies. It fuses erudite theory-building with insightful empirical analysis. All its chapters provide in-depth exploration of the structures, contexts, communicative impact and ethical dimensions of multimodal arguments. The cogent and succinct volume covers a wide variety of media and genres as well as an impressive range of semiotic modes.”
“[T]he book definitely achieves the aim of presenting both an overview of different theoretical proposals at stake in multimodal argumentation and the application of such proposals to specific domains of multimodal discourse.”
“Ultimately, this book successfully responds to calls for research of multimodal media that valorizes the argumentative nature of modes other than the previously dominant verbal mode. The book’s broad purview makes it an attractive resource to scholars of varying disciplines who wish to evaluate the claims of a given media genre. As stated by editors Tseronis and Forceville in the introduction, there is space for future research to continue to collect corpora of multimodal media and apply or transform the approaches in the book to their analyses.”
Cited by

Cited by other publications

Eckstein, Justin
2018. The acoustics of argumentation and advocacy. Argumentation and Advocacy 54:4  pp. 261 ff. Crossref logo
Ervas, Francesca
2019. Metaphor, ignorance and the sentiment of (ir)rationality. Synthese Crossref logo
Huang, Lue & Chuanrui Zhang
2019. Review: Multimodal Argumentation and Rhetoric in Media Genres. Argumentation 33:3  pp. 455 ff. Crossref logo
Lugea, Jane
2018. The year’s work in stylistics 2017. Language and Literature: International Journal of Stylistics 27:4  pp. 329 ff. Crossref logo
Masi, Silvia
2020. Exploring meaning-making practices via co-speech gestures in TED Talks. Journal of Visual Literacy  pp. 1 ff. Crossref logo
Novak, Marko
2020. Multi-modal argumentation and rhetoric in judicial proceedings. Argumentation and Advocacy 56:1  pp. 41 ff. Crossref logo
Serafis, Dimitris, Sara Greco, Chiara Pollaroli & Chiara Jermini-Martinez Soria
2019. Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers. Critical Discourse Studies  pp. 1 ff. Crossref logo
Tseronis, Assimakis
2017.  In Contextualizing Pragma-Dialectics [Argumentation in Context, 12],  pp. 335 ff. Crossref logo

This list is based on CrossRef data as of 30 october 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics