Languages in Business Education: Introduction

Introduction
• Languages in Business Education: Introduction
  Lieven Buysse, Karoline Claes & Erwin Snauwaert | pp. 5–9
Articles
• The Business of Pragmatics. The Case of Discourse Markers in The Speech of Students of Business English and English Linguistics
  Lieven Buysse | pp. 10–30
• Effective Language Learning in LSP Contexts: What Most Courses Should Do But Fail To Do
  Kris Buysse | pp. 31–45
• The Language of Trade Between The Far East and The Old Continent. The Position of English, Chinglish, Chinese and Translation
  Audrey Fromont | pp. 46–67
• A Comparison of Mexican and US American Students’ Perceptions of High-Low Context Business Communication Style
  Andreu van Hooft | pp. 68–89
• English-Medium Education in Economics and Business Studies: Capturing the Status Quo at Austrian Universities
  Barbara Unterberger & Nadja Wilhelmer | pp. 90–110
• If all Business Education Were in English, Would it Matter?
  Robert Wilkinson | pp. 111–123

Main BIC Subject

Main BISAC Subject