Languages in Business Education: Introduction

Editors
| Hogeschool-Universiteit Brussel
| Hogeschool-Universiteit Brussel
| Hogeschool-Universiteit Brussel
Publishing status: Available
Table of Contents
Languages in Business Education: Introduction
Lieven Buysse, Karoline Claes and Erwin Snauwaert
5–9
The Business of Pragmatics. The Case of Discourse Markers in The Speech of Students of Business English and English Linguistics
Lieven Buysse
10–30
Effective Language Learning in LSP Contexts: What Most Courses Should Do But Fail To Do
Kris Buysse
31–45
The Language of Trade Between The Far East and The Old Continent. The Position of English, Chinglish, Chinese and Translation
Audrey Fromont
46–67
A Comparison of Mexican and US American Students’ Perceptions of High-Low Context Business Communication Style
Andreu van Hooft
68–89
English-Medium Education in Economics and Business Studies: Capturing the Status Quo at Austrian Universities
Barbara Unterberger and Nadja Wilhelmer
90–110
If all Business Education Were in English, Would it Matter?
Robert Wilkinson
111–123
Subjects
BIC Subject: CJ – Language teaching & learning (other than ELT)
BISAC Subject: LAN020000 – LANGUAGE ARTS & DISCIPLINES / Study & Teaching