Multimodality, Politics and Ideology

Editors

David Machin

| Örebro University

Theo van Leeuwen

| University of Southern Denmark

Publishing status: Available

Table of Contents

Articles
Multimodality, politics and ideology David Machin and Theo van Leeuwen	243–258
Software as ideology: A multimodal critical discourse analysis of Microsoft Word and SmartArt Gunhild Kvåle	259–273
The politics of office design: Translating neoliberalism into furnishing Ian Roderick	274–287
Opening up the NHS to market: Using multimodal critical discourse analysis to examine the ongoing commercialisation of health care Gavin Brookes and Kevin Harvey	288–303
Humour, ridicule and the de-legitimization of the working class in Swedish Reality Television Göran Eriksson	304–321
Strategic diagrams and the technologization of culture Per Ledin and David Machin	322–336
Mike the Knight in the neo-liberal era: A multimodal approach to children’s multi-media entertainment Fredrik Lindstrand, Eva Insulander and Staffan Selander	337–351
When corporations come to define the visual politics of gender: The case of Getty Images Giorgia Aiello and Anna Woodhouse	352–368

Subjects

BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis

BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General