Performing Metaphoric Creativity across Modes and Contexts

Editors
| Universidad Autónoma de Madrid
HardboundAvailable
ISBN 9789027205520 | EUR 99.00 | USD 149.00
 
e-Book
ISBN 9789027261212 | EUR 99.00 | USD 149.00
 
The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.
[Figurative Thought and Language, 7]  2020.  xi, 346 pp.
Publishing status: Available
Table of Contents
Preface
ix–xi
Chapter 1. Introduction: Towards an integrated framework for the analysis of metaphor and creativity in discourse
Laura Hidalgo-Downing
1–18
Chapter 2. Metaphor in multimodal creativity
Lacey Okonski, Raymond W. Gibbs, Jr. and Elaine Chen
19–42
Chapter 3. Music, metaphor, and creativity
Lawrence M. Zbikowski
43–69
Chapter 4. Singing for peace: Metaphor and creativity in the lyrics and performances of three songs by U2
Laura Hidalgo-Downing and Laura Filardo-Llamas
71–96
Chapter 5. Metaphor emergence in cinematic discourse
Eduardo Urios-Aparisi
97–118
Chapter 6. What makes an advert go viral?: The role of figurative operations in the success of Internet videos
Paula Pérez-Sobrino and Jeannette Littlemore
119–152
Chapter 7. Metaphorical creativity in political cartoons: The migrant crisis in Europe
Juana I. Marín-Arrese
153–173
Chapter 8. Disentangling metaphoric communication: The origin, evolution and extinction of metaphors
Martí Domínguez
175–196
Chapter 9. Sensory landscapes: Cross modal metaphors in architecture
Rosario Caballero
197–219
Chapter 10. Creative journeys: Metaphors of metastasis in press popularization articles
Julia T. Williams Camus
221–248
Chapter 11. Multimodal creativity in figurative use
Anita Naciscione
249–280
Chapter 12. “Born from the heart”: Social uses of pictorial and multimodal metaphors in picture books on adoption
Coral Calvo-Maturana
281–310
Chapter 13. Figuring it out: Old modes and new codes for multimodality, technology and creative performativity in 21st century India
Rukmini Bhaya Nair
311–342
Index
343–346
“The chapters in this volume, covering different genres, modes, and media, eloquently demonstrate that metaphors are not only concepts that we live by (Lakoff and Johnson), but also capture truly innovative and unique insights (Black). Its authors rightly insist that metaphors must be studied in combination with other tropes as well as other semiotic resources, and show recommendable sensitivity to the importance of the specific context of use.”
Performing Metaphoric Creativity across Modes and Contexts provides a breath-taking panorama of the different ways metaphor manifests as a tool for creativity across different semiotic modes and different cultural and communicative contexts. Given the importance of cross-modality in our everyday experiences, the book represents a long-awaited contribution to creativity studies. It also, however, draws upon and contributes to a wide range of related disciplines, from psychology to discourse analysis. The dizzying variety of modes and contexts addressed in this collection include images, music, cinema, architecture, and internet formats, and examples are drawn from diverse cultural contexts. The notion of creativity is illuminated through being brought into dialogue with concepts such as complexity, materiality, virality, and criticality. Perhaps the most impressive thing about this book, though, is the commitment of all of its contributors to demonstrating the power of creativity to change the world by challenging cultural traditions, altering social structures and possibilities for social action, and changing the minds of the people who engage with it. This book is an essential addition to the library of any scholar interested in creativity, cognition, metaphor, multimodality and discourse analysis more generally.”
“This volume makes an exciting and timely contribution to our understanding and appreciation of metaphoric creativity as both a product and a process. The chapters cover an impressive variety of genres, modes and domains of communication, with particular attention for multi-modal interactions in cartoons, advertising, film and music. As such, the book is a must-read not just for scholars of metaphor and/or creativity, but for anyone interested in discourse, communication and cognition.”
Subjects

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
U.S. Library of Congress Control Number:  2020005903