Engagement in Professional Genres
Editor
Engagement has turned essential in today’s communication, as professional communities are becoming more specialised and transient, and their audiences more diverse. Promotionalism and competitiveness, in addition, increasingly pervade human activity, and thus engaging readers, listeners and viewers to attract and persuade them is part of the know-how of almost every profession. The eighteen chapters in this book, written by well-known discourse analysts from different nationalities and research backgrounds, and with various interests and understandings of communicative engagement, guide us through a discovery of perspectives and strategies across work settings and practices, genres, semiotic modes, discourses, disciplines, and theoretical frameworks and methods. They build a mosaic that leads to a broad picture of (meta)discursive engagement as (di)stance and raises current issues, challenges, and future research directions.
[Pragmatics & Beyond New Series, 301] 2019. xiv, 373 pp.
Publishing status: Available
Published online on 12 April 2019
Published online on 12 April 2019
© John Benjamins
Table of Contents
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Acknowledgements | pp. ix–x
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Foreword: Bringing in the readerKen Hyland | pp. xi–xiv
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Chapter 1. Networking engagement in professional practices: Towards an integrative viewCarmen Sancho Guinda | pp. 1–26
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Section I. Monomodal genres
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Chapter 2. Positioning and proximity of reader engagement: Authorial identity in professional and apprentice academic genresFeng (Kevin) Jiang and Xiaohao Ma | pp. 29–46
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Chapter 3. Authorial engagement in business emails: A cross-cultural analysis of attitude and engagement markersMaría Luisa Carrió-Pastor | pp. 47–66
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Chapter 4. Challenging the concept of pure objectivity in British and Spanish hard news reports: The case of the 2006 Lebanon WarAnne McCabe and Isabel Alonso Belmonte | pp. 67–86
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Chapter 5. Rebuilding trust in the banking sector: Engaging with readers in corporate press releasesYvonne McLaren-Hankin
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Chapter 6. Interrogative engagement as a pragmatic and textual function in Legal StudiesMichele Sala
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Chapter 7. Patients engaging their doctors in the doctor-patient relationship: Discourse perspectives on relationship-centred careRobyn Woodward-Kron, Emily Wilson and Jane Gall
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Chapter 8. “Let’s have that conversation on next quarter’s call”: (Dis)engagement markers in Q&A sessions of earnings conference callsBelinda Crawford Camiciottoli
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Section II. Intersemiotic genres
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Chapter 9. Multiplying engagement: Visual-verbal intersemiosis in an online medical research articleDaniel Lees Fryer | pp. 157–178
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Chapter 10. Researchers’ move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building processesJan Engberg and Carmen Daniela Maier | pp. 179–196
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Chapter 11. Recruitment websites and the socialization of new employees: Dialogicity and graduationRuth Breeze | pp. 197–216
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Chapter 12. Verbal and nonverbal engagement devices in business persuasive discourse: The elevator pitchMercedes Díez Prados | pp. 217–242
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Chapter 13. Scifotainment : Evolving multimodal engagement in online science newsYiqiong Zhang | pp. 243–258
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Chapter 14. How much do U.S. patents disclose? A generic game of hide-and-seekIsmael Arinas Pellón | pp. 259–276
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Chapter 15. Gestural silence: An engagement device in the multimodal genre of the chalk talk lectureChloë G. Fogarty-Bourget, Natasha Artemeva and Janna Fox | pp. 277–296
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Chapter 16. Silence and engagement in the multimodal genre of synchronous videoconferencing lectures: The case of Didactics in MathematicsMercedes Querol-Julián and Blanca Arteaga-Martínez | pp. 297–320
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Chapter 17. Organizational metadiscourse across lecturing styles: Engagement beyond languageEdgar Bernad-Mechó and Inmaculada Fortanet-Gómez | pp. 321–340
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Chapter 18. Engagement of readers/customers in the discourse of e-tourism promotional genresFrancisca Suau-Jiménez | pp. 341–358
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Notes on contributors | pp. 359–364
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Names index | pp. 365–366
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Subject index | pp. 367–373
Cited by (4)
Cited by four other publications
Bocanegra-Valle, Ana
Adam, Martin
Dontcheva-Navratilova, Olga
Paltridge, Brian
2020. Engagement and reviewers’ reports on submissions to academic
journals. Journal of English for Research Publication Purposes 1:1 ► pp. 4 ff.
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Subjects
Communication Studies
Main BIC Subject
CFG: Semantics, Pragmatics, Discourse Analysis
Main BISAC Subject
LAN009030: LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics