Persuasion in Public Discourse

Cognitive and functional perspectives

Editors

Jana Pelclová | Masaryk University

Wei-lun Lu | Masaryk University

Hardbound – Available

ISBN 9789027201386 | EUR 99.00 | USD 149.00

e-Book – Open Access Download from our e-platform

ISBN 9789027263599

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

[Discourse Approaches to Politics, Society and Culture, 79] 2018. vi, 334 pp.

Publishing status: Available

Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.

For any use beyond this license, please contact the publisher at rights@benjamins.nl.

https://doi.org/10.1075/dapsac.79

Table of Contents

Persuasion across times, domains and modalities: Theoretical considerations and emerging themes

Jana Pelclová and Wei-lun Lu | pp. 1–18

Part I. Persuasion from a historical perspective

Chapter 1. Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries

Agnes Kuna | pp. 21–42

Chapter 2. Construction of the speaker’s persuasive image in public discourse: Classical rhetoric revisited

Janja Žmavc | pp. 43–62

Part II. Persuasion in political discourse

Chapter 3. Metaphor as a (de-)legitimizing strategy in leadership discourse: The language of crisis in Winston Churchill’s Cold War speeches

Jan Sebera and Wei-lun Lu | pp. 65–84

Chapter 4. Fictionalizing scenarios in political discourse: Catalan self-determination

Gonzalo Calle Rosingana | pp. 85–108

Chapter 5. “The end is near”: Negative attitude and fear in political discourse

Francisco O. D. Veloso and Dezheng Feng | pp. 109–124

Part III. Persuasion in social context

Chapter 6. Reframing as a persuasive device in public speech: Beyond globalized biodiversity

Anna Franca Plastina | pp. 127–148

Chapter 7. Dissuasion by characterization: The “poisoning” of an heroic analogy in Russian public discourse

Ludmilla A’Beckett | pp. 149–178

Part IV. Persuasion in marketing

Chapter 8. Saving face online: Institutional responses to negative customer reviews on TripAdvisor

Christopher Hopkinson | pp. 181–206

Chapter 9. Constructing the ideal organization: Metaphor in higher education brand communication

Carl Jon Way Ng | pp. 207–224

Part V. Persuasion in academic discourse

Chapter 10. Persuasion in academic discourse: Cross-cultural variation in Anglophone and Czech academic book reviews

Olga Dontcheva-Navrátilová | pp. 227–258

Chapter 11. Promotional strategies in academic writing: Statements of contribution in Spanish and ELF research articles

Pilar Mur-Dueñas | pp. 259–278

Part VI. Persuasion from multimodal perspectives

Chapter 12. Iconicity in independent noun phrases in print advertising: A multimodal perspective

Jana Pelclová | pp. 281–302

Chapter 13. Persuasion in musical multimedia: A conceptual blending theory approach

Mihailo Antović | pp. 303–328

Subject Index | pp. 329–332

Name index | pp. 333–334

“The editors of this volume have collated an impressive set of chapters which, through a series of fascinating empirical case studies targeting a variety of contexts, modes and genres of communication where persuasion takes place, demonstrate the power of cognitive and functional linguistics in identifying, analysing, and resisting some of the specific linguistic and other semiotic phenomena involved in the act of persuasion. The book sheds important new light on the discursive dynamics of persuasion.”

Christopher Hart, Lancaster University

Cited by

Cited by 6 other publications

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Badarneh, Muhammad A

2020. Discourses of defense: Self and other positioning in public responses to accusations of corruption in Jordan. Discourse Studies 22:4 ► pp. 399 ff.

Dontcheva-Navratilova, Olga

2020. Persuasion: Definition, Approaches, Contexts. In Persuasion in Specialised Discourses, ► pp. 1 ff.

Dontcheva-Navratilova, Olga

2020. Persuasion and Specialised Discourse in a Changing World. In Persuasion in Specialised Discourses, ► pp. 339 ff.

Lams, Lutgard & Wei-lun Lu

2018. Puppets, Compatriots, and Souls in Heaven: A Critical Discourse Analysis of Chiang Kai-shek's Early Wartime Rhetoric. Journal of Current Chinese Affairs 47:2 ► pp. 87 ff.

Shen, Lin

2023. Culture and Explicitness of Persuasion: Linguistic Evidence From a 51-Year Corpus-Based Cross-Cultural Comparison of the United Nations General Debate Speeches Across 55 Countries (1970-2020). Cross-Cultural Research 57:2-3 ► pp. 166 ff.

Zaid Samir Yahaya & Abid Hmood Ali

2022. A Pragma-Rhetorical Study of Argument in Islamic-Christian Debates. مجلة آداب الفراهيدي 14:48 ► pp. 615 ff.

This list is based on CrossRef data as of 28 september 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

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