Persuasion in Public Discourse

Cognitive and functional perspectives

Editors
| Masaryk University
| Masaryk University
HardboundAvailable
ISBN 9789027201386 | EUR 99.00 | USD 149.00
 
e-Book
ISBN 9789027263599 | EUR 99.00 | USD 149.00
 
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Publishing status: Available
Table of Contents
Persuasion across times, domains and modalities: Theoretical considerations and emerging themes
Jana Pelclová and Wei-lun Lu
1–18
Part I. Persuasion from a historical perspective
22–61
Chapter 1. Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries
Agnes Kuna
21–42
Chapter 2. Construction of the speaker’s persuasive image in public discourse: Classical rhetoric revisited
Janja Žmavc
43–62
Part II. Persuasion in political discourse
66–124
Chapter 3. Metaphor as a (de-)legitimizing strategy in leadership discourse: The language of crisis in Winston Churchill’s Cold War speeches
Jan Sebera and Wei-lun Lu
65–84
Chapter 4. Fictionalizing scenarios in political discourse: Catalan self-determination
Gonzalo Calle Rosingana
85–108
Chapter 5. “The end is near”: Negative attitude and fear in political discourse
Francisco O. D. Veloso and Dezheng Feng
109–124
Part III. Persuasion in social context
128–177
Chapter 6. Reframing as a persuasive device in public speech: Beyond globalized biodiversity
Anna Franca Plastina
127–148
Chapter 7. Dissuasion by characterization: The “poisoning” of an heroic analogy in Russian public discourse
Ludmilla A'Beckett
149–178
Part IV. Persuasion in marketing
182–223
Chapter 8. Saving face online: Institutional responses to negative customer reviews on TripAdvisor
Christopher Hopkinson
181–206
Chapter 9. Constructing the ideal organization: Metaphor in higher education brand communication
Carl Jon Way Ng
207–224
Part V. Persuasion in academic discourse
228–277
Chapter 10. Persuasion in academic discourse: Cross-cultural variation in Anglophone and Czech academic book reviews
Olga Dontcheva-Navrátilová
227–258
Chapter 11. Promotional strategies in academic writing: Statements of contribution in Spanish and ELF research articles
Pilar Mur-Dueñas
259–278
Part VI. Persuasion from multimodal perspectives
282–327
Chapter 12. Iconicity in independent noun phrases in print advertising: A multimodal perspective
Jana Pelclová
281–302
Chapter 13. Persuasion in musical multimedia: A conceptual blending theory approach
Mihailo Antović
303–328
Subject index
329–332
Author index
333–334
“The editors of this volume have collated an impressive set of chapters which, through a series of fascinating empirical case studies targeting a variety of contexts, modes and genres of communication where persuasion takes place, demonstrate the power of cognitive and functional linguistics in identifying, analysing, and resisting some of the specific linguistic and other semiotic phenomena involved in the act of persuasion. The book sheds important new light on the discursive dynamics of persuasion.”
Cited by

Cited by other publications

Lams, Lutgard & Wei-lun Lu
2018. Puppets, Compatriots, and Souls in Heaven: A Critical Discourse Analysis of Chiang Kai-shek's Early Wartime Rhetoric. Journal of Current Chinese Affairs 47:2  pp. 87 ff. Crossref logo

This list is based on CrossRef data as of 15 december 2019. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects

Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
U.S. Library of Congress Control Number:  2018019441